The Close Blog

Learn more, sell more. Stay on top of the latest sales trends and advice for startups and SMBs, written by the experts at Close.

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Your Biggest Competitor Isn’t Another Company. It’s You.

Your biggest competitor isn’t the market—it’s your own habits. CEO Steli Efti shares why SaaS founders must overcome fear and evolve old beliefs to grow.

Close Features and News

Never Miss a Lead Again: Automate Every Follow-Up with Close Workflows

Sales Operations

Stop Pitch-Slapping: How to Sell on Social Media Without Being Cringe

Close Features and News

Move Faster, Sell Smarter: Q1 Product Updates You’ll Actually Use

Christine Sotelo

Prospecting & Lead Generation

How to Avoid Your Phone Number Being Marked as Spam on Sales Calls

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How to Stop Getting Ghosted by Prospects

Always getting ghosted by your sales prospects? We asked businesspeople for their favorite tips to prevent ghosting and increase buy-in.

Business Advice

598% More Calls, 32% More Deals—Turns Out Sales Calls Aren't Dead

We put outbound calling to the test for 90 days—598% more calls, 32% more closed deals. Here’s what worked, what didn’t, and what we learned.

Get Over Being Afraid to Talk On the Phone

If you’re afraid of talking on the phone to leads, you’re not alone. Not everyone feels super comfortable doing this work. But…you do need to get over it.

February 27, 2025

Does the 1-2-3 Email Hack Still Work 8 Years Later?

Does the 1-2-3 Email Hack still work in 2025? Steli Efti revisits his viral sales tip—learn how this simple approach cuts through email noise and boosts replies.

February 25, 2025

Meet the CRM built for how sales teams actually sell

Selling is hard. Your CRM shouldn’t be. Close is the easy-to-use CRM built with everything sales teams need to start closing deals today.

Sales Management

How to Run Sales Meetings: Topics, Agenda Template & Ideas

The purpose of sales meetings is to motivate and equip your team to do their best work. Learn how to prepare, structure, and run an effective sales meeting.

September 16, 2022

Prospecting & Lead Generation

What is Lead Scoring & How to Successfully Use Lead Scoring Models

Lead scoring is assigning values to your leads to indicate their conversion probability. Learn how to create a robust model around it.

September 15, 2022

Sales Operations

Sales Metrics Guide: Which KPIs to Track, Why & How (to Create High-Performing Sales Teams)

Data analysis is key to building great sales teams. Here are the sales metrics top sales managers and salespeople use to drive record-breaking results.

September 8, 2022

15 Sales Training Techniques to Build an Unstoppable Sales Team

Master this set of 15 sales training techniques to improve sales, communication, and client retention. Updated for 2022.

September 5, 2022