Close vs. Other CRMs

Here at Close, we always value transparency and self-awareness. We don’t sugarcoat things.

In a space as saturated as sales software, we’re deeply connected to our target customer and the value we bring them as a growth partner. But we’re not the perfect match for everyone.

After analyzing our main competitors on the market—the other solutions you’re probably comparing us against—here’s how we stack up against each of them.

Where Close excels

For sales teams of <100 people

Simplifying tech: CRM + Email + Global Calling + SMS + Video

Qualifying large lead lists quickly

Straightforward & transparent pricing

Fastest onboarding + adoption ratings in CRM

Improving sales team’s productivity by 2x

Free support and migrations for all customers

Where Close is weaker

Not the best-suited for organizations wanting features like proposal generators, document storage, product/inventory management, or internal chat

Not designed for outside sales teams

How Close stacks up


Target sales team size	<100	<5	>5	<100	100+	100+	100+	100+	250+
Pricing	All‑inclusive, pricing publicly available	Low initial cost, many add-ons required when scaling	Low initial cost, many add-ons required when scaling	Low initial cost, many add-ons required when scaling	Sales call required, complex pricing with hidden costs	Sales call required, complex pricing with hidden costs	Sales call required, complex pricing with hidden costs	Sales call required, complex pricing with hidden costs	Sales call required, complex pricing with hidden costs
Budget	Best value	Affordable	Affordable	Affordable	Affordable	Expensive	Expensive	Expensive	Very expensive
Customer success	Dedicated success team	Not available	Pay extra	Dedicated success team	Pay extra	Dedicated success team	Pay extra	Dedicated success team	Pay extra
Calling	Global calling built-in	Calling via third-party app	Calling via third-party app	Global calling with add-on purchase	Calling via third-party app	Selective countries built-in	Selective countries built-in	Global calling with add-on purchase	US & Canada only as an add-on
Email automation	Built-in	Add-on purchase required	Add-on purchase required	Add-on purchase required	Built-in	Built-in	Add-on purchase required	Built-in	Add-on purchase required
Training & implementation	$0, customized onboarding	$0	Add-on purchase required	$0, pre-recorded videos	Add-on purchase required	Add-on purchase required	Add-on purchase required	$0	Add-on purchase required
Admin or developer needed?	No	No	No	No	Yes	Yes	Yes	Yes	Yes
	Try Close →	More info →	More info →	More info →	More info →	More info →	More info →	More info →	More info →

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Close = competitive + transparent pricing

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Close is the highest-rated CRM by customers

Blair Meyer

Build My Deal Canada

I have tried: Five9, MOJO, PhoneBurner, Zoho, Freshdesk, and the list goes on. You can finish implementing Close CRM for your business before you finish your morning cup of coffee. For the sales gurus that want to provide an impact to their bottom line, while not overspending, Close is the solution.

Marion Campbell

Co-founder, Partender

I used Zoho at my previous startup, I didn’t like it. I love Close CRM—it’s super lightweight, easy to use, and a great first CRM. No Salesforce engineer required. Check out their blog & Steli’s podcast for great insight, too.

Jonathan Howes

VP Sales, InvoicesASAP

If you have experience with Salesforce, I cannot recommend Close’s free trial high enough. The problem it solves is getting new sales people trained up on a new CRM system in days instead of weeks. From a management perspective, the reporting is extensive and I can cut and slice the data to get granular reporting on a company level, campaign level, and individual rep level.