The Close Blog

Learn more, sell more. Stay on top of the latest sales trends and advice for startups and SMBs, written by the experts at Close.
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Why You Need Core Values Before You Scale

Startup founder Steli Efti shares his advice for defining core values that will shape your company’s culture and keep your team aligned as you scale.
Steli Efti
Steli Efti
December 5, 2024
Sales Tools
How Much Does a Business Phone Cost for Small Businesses?
Masooma Memon
Business Advice
Startup Hiring: Finding the Right People at the Right Time
Steli Efti
Business Advice
Founder-Led Content: A Secret Weapon for Startup Growth
Steli Efti
Prospecting & Lead Generation
End-of-Year Hustle: 10 Ways to Hit Q4 Sales Goals
Anna Hunyadi
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Prospecting & Lead Generation
Lead Magnet Ideas for Coaches (+ Our Favorite Examples)
Attract ideal clients to your coaching business with lead magnets—7 types and 16 examples to inspire growth.
October 31, 2024
Amy Copadis
Sales Tools
Your Sales Automation Playbook: Connect Close to Everything with Zapier
Ready to connect Close with Zapier? Learn the basic tips, key triggers, and step-by-step instructions for automating Close CRM.
October 28, 2024
Kaleigh Moore
Business Advice
How to Scale from 0 to 1,000 Customers (Without Breaking Everything)
B2B SaaS founder Steli Efti shares his customer acquisition strategy for startups. Learn key tactics to acquire your first 10, 100, and 1,000 customers.
October 24, 2024
Steli Efti
Sales Operations
The Coaching Sales Process: How to Automate Workflows & Close More Deals
The sales process for a coaching business includes discovery calls & expensive services. Here’s a workflow to keep track of everything & land more clients.
October 18, 2024
Elise Dopson
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Selling is hard. Your CRM shouldn’t be. Close is the easy-to-use CRM built with everything sales teams need to start closing deals today.
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Business Advice
How to Know When It’s Time to Pivot Your Startup
Nearly every successful startup undergoes a pivot at some point. Steli Efti shares his advice for when and how to pivot your startup idea.
October 10, 2024
Steli Efti
Sales Tools
Ditch Your Business Phone—How to Set Up a Small Business Phone System Within Your CRM
Modern small businesses are tired of third-party phone systems, their costs, and complexities. You need an all-in-one, user-friendly solution—like Close.
September 30, 2024
Anna Hunyadi
Business Advice
My Seven Attempts to Get Into Y Combinator
Close founder Steli Efti had six failed attempts before getting into Y Combinator. Learn what worked–and what didn’t–in the process.
September 26, 2024
Steli Efti
Business Advice
More Money, More Problems: The Case for Bootstrapping Your Startup
Steli Efti shares his advice for B2B SaaS startup founders looking to bootstrap—aka launch and scale a business without outside funding.
September 26, 2024
Steli Efti

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