The Close Blog

Learn more, sell more. Stay on top of the latest sales trends and advice for startups and SMBs, written by the experts at Close.

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Stop Pitching—And Start Asking These Sales Questions Instead

Great sales reps don’t have perfect pitches, but they do know how to ask better questions. Here’s how to shift from generic Qs to genuine communication.

Close Features and News

Introducing AI Enrich: The End of Tedious CRM Data Entry

Christine Sotelo

Sales Operations

Close More Deals by Using ChatGPT to Stress Test Your Sales Script

Sales Operations

How to Qualify Leads Fast (and Stop Wasting Time on Bad Fits)

Sales Operations

How to Catch Missed Sales Leads with Smart Views and Automation in Close

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Sales Operations

We Tested 25 B2B Brands—Here's Who Followed Up the Fastest

We ran a follow-up speed test on 25 B2B companies. Some called in seconds. Here's who stood out—and what your team can learn from it.

Close Features and News

How to Reach Out to Leads Fast (Without Losing the Human Touch)

Speed matters in sales. Learn how to respond to leads instantly using Close CRM workflows, Smart Views, and automation without sounding robotic.

Close Features and News

How Close Built a New AI Support Tool in a Week—and Made Our Support Team Faster Than Ever

Instead of buying a generic AI tool, we built our own to speed up support without losing the human touch. Here's what worked—and what didn’t.

Move Faster, Sell More: Close Is 50% Faster Than Other CRMs

Close is over 50% faster than top CRMs. Sell more with less lag. Start your free 14-day trial today.

Meet the CRM built for how sales teams actually sell

Selling is hard. Your CRM shouldn’t be. Close is the easy-to-use CRM built with everything sales teams need to start closing deals today.

Prospecting & Lead Generation

The Back to the Future sales hack

Great sales people take their buyers on a journey through time. Today, I'll share some simple questions with you that you can use to gain a deeper understanding of your prospective customers. I promise you that this 'rhetorical time traveling' will help you to close more deals.

7 Epic Product Demos (and What You Can Learn from Them)

Learn from 7 masterful product demos by industry leaders like Steve Jobs, Elon Musk, and more to improve your software presentations and close more deals.

Prospecting & Lead Generation

Product Demo Discovery: Qualifying Demo Attendees

We've covered how to qualify prospects in general in the past, but qualifying for a demo is unique in some ways and crucial for improving your demo-win rates.

How to Prepare for Giving Product Demos

We've already covered how to schedule more demo appointments with qualified prospects. Today we're going to talk about the probably most unglamorous part of giving demos: the nuts and bolts of preparing demos that turn into sales.