The Close Blog

Learn more, sell more. Stay on top of the latest sales trends and advice for startups and SMBs, written by the experts at Close.

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Never Miss a Lead Again: Automate Every Follow-Up with Close Workflows

Workflows within Close CRM let you scale your follow-up sales pitches to new leads. This post explains four simple steps for automating the process.

Sales Operations

Stop Pitch-Slapping: How to Sell on Social Media Without Being Cringe

Close Features and News

Move Faster, Sell Smarter: Q1 Product Updates You’ll Actually Use

Christine Sotelo

Prospecting & Lead Generation

How to Avoid Your Phone Number Being Marked as Spam on Sales Calls

How to Stop Getting Ghosted by Prospects

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Business Advice

598% More Calls, 32% More Deals—Turns Out Sales Calls Aren't Dead

We put outbound calling to the test for 90 days—598% more calls, 32% more closed deals. Here’s what worked, what didn’t, and what we learned.

Get Over Being Afraid to Talk On the Phone

If you’re afraid of talking on the phone to leads, you’re not alone. Not everyone feels super comfortable doing this work. But…you do need to get over it.

February 27, 2025

Does the 1-2-3 Email Hack Still Work 8 Years Later?

Does the 1-2-3 Email Hack still work in 2025? Steli Efti revisits his viral sales tip—learn how this simple approach cuts through email noise and boosts replies.

February 25, 2025

Prospecting & Lead Generation

Call First, Close First: How to Call Inbound Leads Faster

Speed to call can be the key difference in capturing prospective customers when they’re interested. Here’s how to skip the fluff and start talking to them.

February 10, 2025

Meet the CRM built for how sales teams actually sell

Selling is hard. Your CRM shouldn’t be. Close is the easy-to-use CRM built with everything sales teams need to start closing deals today.

Sales Operations

B2B Buyer Personas: Find Your Target Audience and Stop Selling to Everyone

Design B2B buyer personas to understand the purchase decisions of your target audience, boost your lead generation process, and work better with your marketing team.

Joanna Kaminska

Sales Operations

How to Use SWOT Analysis to Increase Sales

Boost your sales with a SWOT analysis. Learn how to identify strengths, weaknesses, opportunities, and threats to create a winning sales strategy.

No B.S. CRM Comparison: Close vs. Go HighLevel

We tested Close and Go HighLevel features, support quality, documentation, and many more to see how they stack up. See what we’ve learned.

Joanna Kaminska

14 Essential Skills for Sales Associates

Ready to level up your sales career? Then it's time to master these 14 sales associate skills! Read this article for the inside scoop.