The Close Blog

Learn more, sell more. Stay on top of the latest sales trends and advice for startups and SMBs, written by the experts at Close.

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To Automate or Not? How to Automate the Sales Process, Not the Relationship

Not all automation is smart. Learn when AI boosts your CRM pipeline and sales—and when it makes you sound like a strange robot.

Close Features and News

5 Tips for Using AI Enrich to Make the Most of Your CRM

Sales Operations

How to Reduce (and Recover) No-Shows with Close CRM

Sales Operations

Stop Pitching—And Start Asking These Sales Questions Instead

Close Features and News

Introducing AI Enrich: The End of Tedious CRM Data Entry

Christine Sotelo

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Sales Operations

Close More Deals by Using ChatGPT to Stress Test Your Sales Script

Still testing sales scripts on real prospects? There's a better way. Use ChatGPT roleplay to refine your pitch, uncover weak spots, and close faster.

Sales Operations

How to Qualify Leads Fast (and Stop Wasting Time on Bad Fits)

Learn how to quickly qualify leads, disqualify bad fits, and streamline your Close workflows to save time and close more high-quality deals.

Sales Operations

How to Catch Missed Sales Leads with Smart Views and Automation in Close

Spot missed sales leads, build Smart Views, and automate follow-ups in Close CRM: we’ll help you avoid letting opportunities slip through the cracks.

Sales Operations

We Tested 25 B2B Brands—Here's Who Followed Up the Fastest

We ran a follow-up speed test on 25 B2B companies. Some called in seconds. Here's who stood out—and what your team can learn from it.

Meet the CRM built for how sales teams actually sell

Selling is hard. Your CRM shouldn’t be. Close is the easy-to-use CRM built with everything sales teams need to start closing deals today.

The 5 Best CRMs for Sales Managers

Sales managers have different needs than sales reps. So it makes sense to purchase a CRM that can accommodate them, too. Here are 5 top options.

Sales Operations

B2B Buyer Personas: Find Your Target Audience and Stop Selling to Everyone

Design B2B buyer personas to understand the purchase decisions of your target audience, boost your lead generation process, and work better with your marketing team.

Joanna Kaminska

Sales Operations

How to Use SWOT Analysis to Increase Sales

Boost your sales with a SWOT analysis. Learn how to identify strengths, weaknesses, opportunities, and threats to create a winning sales strategy.

No B.S. CRM Comparison: Close vs. Go HighLevel

We tested Close and Go HighLevel features, support quality, documentation, and many more to see how they stack up. See what we’ve learned.

Joanna Kaminska