The Close Blog

Learn more, sell more. Stay on top of the latest sales trends and advice for startups and SMBs, written by the experts at Close.

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Move Faster, Sell Smarter: Q1 Product Updates You’ll Actually Use

Explore Close's Q1 2025 product updates: faster workflows, smarter views, better reporting, and new tools to supercharge your sales process.

Christine Sotelo

Prospecting & Lead Generation

How to Avoid Your Phone Number Being Marked as Spam on Sales Calls

How to Stop Getting Ghosted by Prospects

Business Advice

598% More Calls, 32% More Deals—Turns Out Sales Calls Aren't Dead

Get Over Being Afraid to Talk On the Phone

Filter by category

Does the 1-2-3 Email Hack Still Work 8 Years Later?

Does the 1-2-3 Email Hack still work in 2025? Steli Efti revisits his viral sales tip—learn how this simple approach cuts through email noise and boosts replies.

February 25, 2025

Prospecting & Lead Generation

Call First, Close First: How to Call Inbound Leads Faster

Speed to call can be the key difference in capturing prospective customers when they’re interested. Here’s how to skip the fluff and start talking to them.

February 10, 2025

Close Features and News

Close Inbound Leads Faster with Workflows That Actually Work

Workflows automate key outreach steps so that leads 1) don’t fall through the cracks and 2) are engaged quickly. Build this workflow for new inbound leads.

February 4, 2025

Business Advice

The Rise of the Small, Scaling Business

Small, scaling businesses (SSBs) are the future of entrepreneurship. Learn how lean teams are throwing out the old playbook to achieve massive gains.

February 3, 2025

Desiree Echevarria

Meet the CRM built for how sales teams actually sell

Selling is hard. Your CRM shouldn’t be. Close is the easy-to-use CRM built with everything sales teams need to start closing deals today.

17 Best Cold Email Subject Lines for Higher Open Rates

Win over prospects, build trust from your first touch and close more deals with these tried-and-tested cold email subject lines.

October 10, 2023

Kimberlee Meier

Sales Operations

Customer Acquisition Cost (CAC): How to Calculate and Reduce This Key Business Metric

Customer acquisition cost is the average spend required to get a new customer—and if it’s too high, you’re burning through resources. Learn how to optimize CAC for your business today.

October 2, 2023

Sales Management

Remote Retreat Ready: How to Plan a Company Retreat (+Ideas)

Planning a remote company retreat can seem overwhelming. We're about to break down the goal of a team retreat & how to plan one successfully.

September 22, 2023

Sales Operations

How to Calculate Return on Sales Ratio: Formula, Definition & Guide to Improving Your ROS

The Return on Sales Ratio is one of the key metrics used to determine a company's profitability. Discover how to calculate and optimize ROS for your team.

September 13, 2023

Danielle Antosz