12 LinkedIn Summary Examples We Love (and How To Shine in Yours)

Let’s be real with each other—most LinkedIn profiles are a total snooze-fest.

If you’re tired of generic work experience descriptions and detest talking about yourself in the third person, then we’ve got you covered.

We’re about to dig into exactly what should be included in your LinkedIn summary, plus some fantastic LinkedIn summary examples to give you inspiration.

Ready to make some heads turn in your corner of the LinkedIn world? 

What Should a Good LinkedIn Summary Include?

Your LinkedIn profile picture and headline are the first impressions you make on the platform, but for those wanting to learn more about you, the summary is the next destination. 

What Should a Good LinkedIn Summary Include - Example

Your LinkedIn summary appears in the "About section" of your profile. It’s a free text box that lets you define who you are. It’s not just something to fill out before you start a job search, but a space to define your career, ambitions, the value you aim to provide, and a little bit about your personality. 

Of course, condensing all of that into 2,600 characters isn’t easy.

Whether you’re using LinkedIn for outbound sales prospecting or landing your dream job, a solid LinkedIn Profile Summary is key. You can put anything you want here (and you should!), but an effective LinkedIn summary should include:

  • An interesting hook that makes people want to read your summary
  • What you do and why you do it (not just your job title)
  • Skills and certifications you bring to the table
  • Who you aim to serve in your career or business
  • The value you hope to provide to employers or customers
  • Results you’ve helped achieve (the more specific and numeric, the better)
  • An overview of your experience
  • Something unique about your personality or life

That last point is really one of the most important—above all, you need to make sure people know that you’re a real human that they can connect with.

Having writer's block on your LinkedIn Summary? Check out our AI LinkedIn Summary Generator for free!

LinkedIn Summary Generator

12 LinkedIn Profile Summary Examples We Love & What You Can Learn From Them

Before we get into how to write your best LinkedIn summary, let’s go over 12 examples of our favorite LinkedIn summaries. For each one, we’ll tell you what works about it and how you can use what it teaches to optimize your summary. You’ll be glad you went over these templates before going out on your own. 

Daniel Ryan Lets His Quirkiness and Personality Shine, but You Still Know He’s Legit

LinkedIn Profile Summary Examples - Daniel Ryan

Why this works:

  • While Daniel is serious about sales, he’s all about letting his personality shine.
  • He provides just enough to let you know he’s a successful salesperson by letting you know he was the first BDR at two successful companies, a confident move. 
  • If you’re being approached by Daniel for a sale, you’ll be delighted to see that he’s just a regular fun guy and isn’t going to try and sell you too hard. 
  • If you’re a prospective employer or business partner, you’ll get a sense of his personality and how confident he is in his abilities. 

How to use this example for your LinkedIn summary:

  • List all the quirky, interesting things about yourself. Which of them could work their way into your LinkedIn summary? Your personality is just as important as your professional life. 
  • Use short, punchy lines to show off your achievements. It comes off as confident. 
  • You don’t always need to write an essay. Emojis and bullet points can do a great job of showing off your unique flair. 

Ashley Walton is All About Results and Action

LinkedIn Profile Summary Examples - Ashley Walton

Why this works:

  • You can’t read Ashley’s summary without being impressed with the numbers. They are astonishing and not buried beneath a wall of text. 
  • Well-organized sections compartmentalize the important aspects that Ashley wants to showcase, and hard-hitting bullet points make it easy to digest. 
  • While it doesn’t show off personality all that much, it does show you that she’s serious about creating results and has noteworthy accomplishments that she’s proud of. 
  • If you were a big brand looking to hire an agency, you’d be impressed. 

How to use this example for your LinkedIn summary:

  • Organize your summary into different sections and use no more than five bullet points in each section to show off the most important achievements or skills. This will be easier to read and take in. 
  • Don’t be shy about sharing your accomplishments, all of them. You might be more accomplished than you even realize. 
  • Numbers, numbers, numbers! Use hard stats such as dollar amounts, team sizes, traffic numbers, or whatever it is you are working with. 

Caroline W. Conveys Her Love For Helping Customers

LinkedIn Profile Summary Examples - Caroline W

Why this works:

  • Excellent opening line from Caroline. Why would she love technical customer support? It makes you want to read on and find out why. 
  • She strongly conveys her love and dedication to helping customers. If you were looking to hire a customer support specialist and read this, you would feel like she is going to have your back. 
  • She shows that she is a team player with hardcore problem-solving capabilities, even when the path is hard, confusing, or unknown. 
  • Instead of listing one of her skills/traits as "coolheadedness" or something like that, she beautifully states, “I am the one calmly letting the rest know we got this.” Who wouldn’t want someone like that on their team?

How to use this example for your LinkedIn summary:

  • Let people know how you help others. Your job and skillset is ultimately about helping people (that’s how society works after all), so be specific about how you do that. 
  • Talk about how you work on a team. Are you the one who puts out fires with cool confidence? Maybe you’re the one that takes the reins and charges into battle head first? Let people know. 
  • Use colorful language to convey your passion and love for what you do, as Caroline beautifully does here. You, too, can make people feel your dedication to your craft through the page. 

Ryan is Made of Love and Farts—and He Can Teach You How to Start A Purposeful Online Business

LinkedIn Profile Summary Examples - Ryan

Why this works:

  • Ryan starts with an interesting hook that somehow includes farts and leads into a personal passion of his, meditation. Lots of personality here that makes you want to see what this guy is all about. 
  • Lots of well-dropped numbers here, but it’s done tastefully. The stats are staggering (500k monthly readers, ALL 50 states!) and integrated nicely into the summary. 
  • Tons of impressive experience and achievements, yet they are neatly wrapped inside interesting bits of Ryan’s personality. It’s not just that he’s an A+ content marketer, he’s also a meditating vegan who loves to travel and has a sense of humor, much more relatable. 
  • Lists a lot of well-known companies he’s worked with. No shame in dropping impressive names if tastefully done like it is here. 

How to use this example for your LinkedIn summary:

  • “Wrap” your LinkedIn summary with tidbits about your personality at both the beginning and the end. This will make people more interested in reading the middle part and make you more relatable. 
  • Don’t be afraid to add some humor. Yes, you can talk about farts and still convey professional expertise. In some ways, it makes your professional stuff more compelling since you’re able to have a sense of humor at the same time. 
  • Worked with well-known people or companies? Let people know in your summary. It’s easier to read here than sifting through all of your past years of experience, and even those might not show everyone you’ve consulted or collaborated with.

Justin Welsh Tells a Compelling Tale about Growth and Getting Results

LinkedIn Profile Summary Examples - Justin Welsh

Why this works:

  • As you start reading Justin’s summary, you realize it’s going to be an interesting story about burnout, recovery, and growth. That’s a great hook. 
  • Instead of saying, “I can help you grow your online audience,” he goes into a story about how he grew his and then lets you know about his digital course where you can do the same. This is the perfect example of “show, don’t tell” and helps build trust and confidence. 
  • Expert use of compelling results woven throughout. You can’t read these numbers without being super impressed. 
  • He is highly specific with everything, including how many minutes his course is, how many students there are, and how many pieces of content you can expect to produce per day from his course.
  • He ends with ways to contact him and learn more from his courses. This is a great space to let people know about your services and how to contact you, and he does that perfectly here. 

How to use this example for your LinkedIn summary:

  • If you’re selling something, try using storytelling instead of just listing off how great the thing you sell is. This helps build more trust in your readers and confidence in you. 
  • Lean into numbers, so much so that you are defining even small details numerically. For example, if you are trying to get people to schedule a demo, say “15-minute demo,” similar to how Justin says exactly how many minutes his courses take to complete. 
  • If you have one, end with a call to action. This could be letting people know where to contact you, what your website is, or how to sign up for your offering or product that you sell. 
  • Don’t be afraid to be vulnerable and talk about difficult things. He talks about how career burnout led him to walk away from his job but then tells a great story about what he learned next and what he can teach. You might have a similar story about overcoming hardship that would get people to empathize with you. 

Maddie is an Open Book Who Invites Candidates to Join a Fantastic Team

LinkedIn Profile Summary Examples - Maddle Tiernay

Why this works:

  • Instead of coming off as a ruthless head hunter, Maddie comes across as an approachable recruiter who has genuine interests and is truly interested in helping people. 
  • While short and to the point, she conveys her personality, warmth, and the high quality of the company and team she is recruiting for. 
  • She lets you know she is always up for a chat and invites you to send a message that doesn’t have to be about business.

How to use this example for your LinkedIn summary:

  • If you have a people-facing role, be inviting and come off as a kind human. This can drop the resistance that potential prospects or candidates would have in speaking with you. 
  • Especially if you’re in sales or recruiting, put your company and/or product first. Use this space to talk about how great it is, as Maddie does here for Close. 
  • If you want people to reach out to you, let them know you’re always up for a chat.

Ross Simmonds is on a Mission to Make Content Marketing Better

LinkedIn Profile Summary Examples - Ross Simmonds

Why this works:

  • Ross starts with a clear mission statement and tells you how his agency makes content marketing more valuable—through actual marketing. 
  • He calls out what’s wrong with what many companies do with content, which is just publishing it and failing at distribution, then lets you know how he will fix that. 
  • You can see that not only has he created success for large companies across all the major social media platforms, but he also has a "top skills" badge embedded into his summary, which earns extra points for building trust. 

How to use this example for your LinkedIn summary:

  • Do you have a personal or company mission statement? Use that in your summary. It lets people know what you’re about and how exactly you can help them. 
  • Call out what’s wrong in your industry and how you plan to fix it. 
  • Are you highly skilled in a certain area? Take advantage of LinkedIn features and badges to show that off in your profile. LinkedIn shows you how to do this in this video

Pam (Marketing Nut) Moore is Inspirational and Impactful

LinkedIn Profile Summary Examples - Pam Moore

Why this works:

  • Pam combines personality with her hook, which causes you to get a sense of who she is right off the bat and makes you want to know more. Who is this admitted geek who served the most successful brands in the world? 
  • Pam expertly breaks her summary into sections, with clear delineation between her overview, backstory, current business, and her speaking and training offering. 
  • She doesn’t just list her experience but adds storytelling and inspiration with tidbits like “she’s been doing social before it was called social media.”
  • She weaves in inspirational language and passion throughout. Using words like “Ignite,” “dream customers,” and “achieve!” at the end. Way to go, Pam! She’s fired up. 

How to use this example for your LinkedIn summary:

  • Cut your LinkedIn profile into clear sections that delineate different aspects of the story you want to tell. Who you are, what your background is, and your current job or business could each be their own section. 
  • Keep your paragraphs short. Pam says a ton without overloading the brain because her writing is neatly broken up. 
  • Don’t shy away from your passion and inspiration. Pam conveys her enthusiasm and inspiration through the page, and you can too. 

Ryan Reynolds is Actually Human and Funny On LinkedIn

LinkedIn Profile Summary Examples - Ryan Reynolds

Why this works:

  • While you’re probably not a high-profile celebrity like Ryan Reynolds, his summary is a showcase of why showing your personality works. 
  • He starts by making fun of LinkedIn's “business language,” which we all know is true. Then goes into how he’s on a sabbatical from acting to work a 9-to-5. How funny and odd. 
  • He pokes fun at the praise he’s received from the Wall Street Journal and his own skills. 
  • While he doesn’t have a call-to-action (because he doesn’t need one), he comes off as an authentic human whose on-screen sense of humor matches reality. 

How to use this example for your LinkedIn summary:

  • Be human and show you’re personality. Ryan’s funny summary is a perfect example of how you can become more approachable and likable on LinkedIn. 
  • Add in a spice of humor. Hiring managers and potential employers won’t mind if you make a joke on LinkedIn.
  • Consider throwing in a joke when speaking about an impressive achievement or experience. Ryan puts on a showcase of how to do this with his Wall Street Journal comment, and anyone can add some similar humor to make their experience more interesting and relatable. 

Marsha Collier is No Dummy

LinkedIn Profile Summary Examples - Marsha Collier

Why this works:

  • Marsha has a great hook. Everybody knows about the “for Dummies” books and probably has bought one themselves. I have several on playing ukulele and fishing, so by seeing that she’s a “dummies” author, I’m hooked (just like the fish I learned to catch from the books).
  • Awesome use of numbers with dates attached to make it even more impressive. She had already sold 1M books by 2007 and has had 20k podcast downloads a month since 2008. 
  • Many people who hire consultants want to see things like what brands you’ve worked with and what publications you’ve been featured on. Marsha is super thorough here and builds a lot of credibility with her experience. 
  • She gets into the specifics of what she offers to her clients (selected brands) and addresses a common problem they all have around community building and online customer service. This gives brands a clear reason to hire her or at least reach out. 

How to use this example for your LinkedIn summary:

  • Dig deep into the numbers and dates. For example, if you sold $10M worth of software, during what period did you do that over? $10M sold between 2019-2022 sounds more impressive than just $10M sold. 
  • Dig deep into the impressive companies, brands, and publications you’ve been a part of. You could consider listing brands you’ve sold to or collaborated with and publications your work has been featured in, rather than just companies you’ve worked for. 
  • Be specific about what you are offering clients and/or employers, and talk about the problems you will solve for them. This is more compelling than just listing experience and results on their own. 

Ross Pomerantz, aka “Corporate Bro,” Uses Humor to Speak to His Tribe

LinkedIn Profile Summary Examples - Ross

Why this works:

  • While not someone you recognize from the movies (like Ryan Reynolds), Ross is another showcase of how to write a funny LinkedIn summary that hits the mark. 
  • Ross makes funny videos and has a community offering for a specific group: disgruntled salespeople. His profile and summary are perfectly tailored to those who would come across his funny videos and want to know more. 
  • He lets you know a little bit about the funny guy behind the videos, which adds a nice human element. He tells a story of minor league baseball, sales, and comedy. 
  • The whole thing is a joke, which matches his videos, but he has a call to action (CTA) that singles out his target audience, “for all those with a quota.” Perfect ending for people who relate to his videos and want more. 

How to use this example for your LinkedIn summary:

  • Do you have a specific target audience that you want your profile to speak to? While you might not use as much humor as Ross, you could tailor your profile to that group in the same way that he does this for disgruntled salespeople. 
  • Again, don’t be afraid to use humor and personality. It works!
  • End with a CTA that also calls out your tribe. Name your target audience, and they will know that you have something to offer them. 

Austin Church Takes You on a Journey from Rags to Riches

LinkedIn Profile Summary Examples - Austin Church

Why this works:

  • Austin gets an A+ for storytelling. His story (and hook) begins at a dark place, and he tells us how overcame those dragons and became the success he is today. 
  • He uses his own story to build empathy with his audience that is going through what he went through. He shows how he struggled in the same way and how he can help. 
  • He succinctly explains some of the most important lessons he’s learned on his journey to 6-figure freelancing. This is providing a ton of value upfront. 
  • Great use of specific numbers like “$486 in startup capital” and “$9,000+ engagements.” These make his story feel more real and convincing. 
  • He has three calls to action for the three different “levels” of his audience. A newsletter for those interested, a beta group for those ready to learn more, and a coaching offering for those ready to jump right in. 

How to use this example for your LinkedIn summary:

  • Storytelling and vulnerability work wonders for building empathy and confidence with your audience. Share your struggles along with your wins. 
  • Provide real value for free. Don’t hold back until after you’ve got them on the call. You can create interest by sharing freely. 
  • Use specific numbers, whether that be how much money or time you can save your clients or how much you can help them make by investing in your offering. 
  • Create different calls to action based on the level of interest your audience has. Instead of just saying, “Schedule a demo here,” you could offer a content download, a link to watch a short video, and then a form to schedule a call or demo. This will capture a wider audience than just those ready for the live demo. 

How to Write a Jaw-Dropping LinkedIn Summary: Tips & Best Practices

Now that you’ve learned from the best, let’s get you writing your very own LinkedIn Summary. While deeply knowing your career ambitions, initiatives you want to undertake, and audience for your LinkedIn Profile is going to be critical, you’ll also want to follow these best practices. Do both, and you’ll have a killer LinkedIn Summary that is sure to impress prospects, employers, followers of your personal brand, and even career coaches. 

Write a Hook That Captures the Attention

Just like everything else on the web, your LinkedIn summary is essentially copywriting—you’re writing to sell something (in this case, yourself!). And all copywriters know to lead with a strong hook. This is something that leads into an interesting story, shares a dramatic result, or makes a powerful statement that makes the reader want to learn more. 

Whatever you choose, make it interesting and meaningful. Instead of starting with, “I am a salesperson in the automotive industry,” you could start with, “Yes, I’m a used car salesman (I know…), but I do it for different reasons than you think”. 

This makes the reader curious. What reasons? Is this used car salesman different than the others? How? Use your storytelling prowess here to make it interesting and get people wanting more. 

How to Write a Jaw-Dropping LinkedIn Summary - Bad and Good Examples

Above, the good example makes a powerful statement about what’s wrong in the industry and what this person is here to fix. The bad example is a generic statement that doesn’t have much power or story behind it. 

Describe Your Soft Skills and Hard Skills

Of course, you’ll want to describe your skills, but not in a boring way. Instead, add a little extra about what your skills bring to the table. Don’t just say, “I’m a graphic designer.” Instead, you could say, “I help brands tell a unique story through beautiful graphic design.” This is a pretty simple concept, but too many people say what they do in a simple, generic way. Make it unique to you!

As this study of dream jobs around the world emphasizes, it’s also important to highlight transferable skills that might open up avenues into different career paths — a graphic designer might have exceptional analytical or problem-solving skills, for example.

How to Write a Jaw-Dropping LinkedIn Summary - Bad and Good Examples for Writing a Soft Skills

Use Bullet Points or Short Paragraphs to Break Up Text

Another useful tip from the copywriting world applies here. Don’t present readers with a wall of text. It’s intimidating and makes you think, “There’s no way I’m reading that.” Instead, break things up into easily digestible chunks using bullet points and short paragraphs. This simple tip will ensure that your summary gets read much more often. You won’t get your dream job if recruiters aren’t reading your summary. 

How to Write a Jaw-Dropping LinkedIn Summary - Use Bullet Points

Write in the First Person

If you’re the President of France or perhaps the CEO of Microsoft, maybe then you can write about yourself in the third person. But if you’re down here on Earth, you’ll write a little bit closer to how you talk, which is in the first person. 

Writing in the first person rather than the third will make you much more relatable. It will feel like the reader is having a conversation with you rather than reading your corporate bio on the company website. Being relatable and approachable is good, right? So make your profile a little more relatable by writing in the first person. 

How to Write a Jaw-Dropping LinkedIn Summary - Write in the First Person

Include Numbers that Speak to Your Accomplishments

Especially if you’re in sales, digital marketing, or a revenue-generating role, you should include hard numbers in the summary that showcase your accomplishments. Simply saying, “Excelled at sales in my region,” is much less compelling than saying, “Top salesperson in my region with $4.3M closed in 2023.”

Even if you weren’t the top person in your region or whatever group you may be a part of, you should still show off your numbers to make it sound real. Numbers and stats are always more persuasive than words alone. Numbers aren’t just for sales, but other professions like human resources, software engineers, SEO specialists, project managers, and even recent graduates can all find some kind of valuable metric to showcase. This could be improved efficiency percentage, dollars saved, time saved, or whatever makes sense for you.  

How to Write a Jaw-Dropping LinkedIn Summary - Include Numbers

Share Your Unique Personality!

While it may not seem counterintuitive, this might be the most important part of your LinkedIn summary. Everyone, including you, is rattling off their skills, experiences, and specialties. But is everyone going to show some personal flair? Probably not. If you want to capture your reader’s attention, then show off a bit of who you really are.

Whether you’re a goofball, a clean freak, or super into collecting Pokemon cards, let people know. You’d be surprised what people will relate to and how much more people would rather work with someone who seems human. In some cases, rattling off amazing achievements can even intimidate people, but showing off some personality can ease the tension.

Yes, I’m a complete shark who produces amazing results at work, but I also have two adorable Siamese cats who I repeatedly attempt to walk outside on a leash, and it’s not going well. See how that makes someone seem more relatable? 

How to Write a Jaw-Dropping LinkedIn Summary - Share Your Personality

A final note: Don’t forget to proofread your summary, especially if you’re a job seeker. While a typo can be forgiven, a flawless summary section will help you stand out. 

Why You Should Use a LinkedIn Summary Generator

Your LinkedIn Summary is an open canvas. You get to choose how to define your career and what you offer to the world however you see fit. Above all, it’s a space for you to show a little bit of who you are, along with how you can help. 

So don’t forget to showcase your personality along with your talents and experience. In my opinion, that’s the most important thing to include. It helps whether you’re using LinkedIn for sales or looking for a job. 

However, if you’re like most people, you might get a bit of writer’s block. I mean, you’re only trying to distill your entire career and personality down into this little text box, it’s supposed to be challenging. 

If you’re looking for a swift kick to help you get started, our LinkedIn Summary Generator is the tool you need. It will guide you through a series of questions to help you better understand who you are and how to portray yourself, and then write up a draft of your summary for you based on your input, skills, and experience. 

Use it for a first draft, or maybe it’s all you need for a great LinkedIn summary, that’s up to you. Happy summary writing!

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