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Every hiring begins with a killer job description. Think about it: Before interviewing someone, you must lure them in with a thoughtful and engaging job description that sparks their interest and gives you a second glance.
That means most people don’t even read the whole ad; they often skip the bottom third of the description altogether.
So, how do you capture the attention of your ideal candidate? How do you write a job description that attracts the right people?
Writing compelling job descriptions is an art, and if you’re squirming at the thought of creating one from scratch, fear not—we’ve got your back!
In this post, we share three inside sales job descriptions you can steal and personalize for your business to attract the right sales talent!
(Note: These templates are designed for inside sales positions at various stages of SaaS startups but can easily be adapted for positions at any company or industry.)
Let’s get going.
Inside Sales Job Description Template: Junior Inside Sales Professional
Working in sales at an early-stage startup is exciting and nerve-wracking—it’s all about the hustle and getting your hands dirty.
Some might argue that sales is the most straightforward job at this stage, but I disagree. Yes, most of the sales are still driven by the founder, but that doesn’t mean there’s nothing for an inside sales rep to do.
At this stage, you’re looking for candidates who are driven, passionate, dependable, and hands-on with technology.
Here’s a job description for inspiration:
Company Name is an early-stage Software as a Service (SaaS) company with 10 employees covering all the roles you would expect to find in a software business, including sales, marketing, customer success, product and development, analysis, finance, and more.
We are growing rapidly and signing new customers ranging from medium-sized businesses to enterprise clients, and we are looking for an ambitious inside sales professional.
Company Name is a people-first business. Our number one goal is to create an environment that we all want to come to each day to do valuable and meaningful work.
We are seeking a highly intelligent, consultative Inside Sales professional who understands the art of listening to and solving customers’ problems. The role is to introduce businesses to [insert product value].
Your role is to seek out and speak to leads, carefully understand their needs, qualify opportunities, qualify out when necessary, and proceed to proposals with those who are an excellent fit.
If the following describes you, we’d love to chat:
You are a smart, energetic customer-focused professional looking for a long-term career move.
You have experience in a customer-facing role with strong customer service skills.
You are positive, self-motivated, and enjoy meaningful challenges.
You are looking for a workplace you can call home, not just a job.
Skills & Qualifications:
Proven past success in sales
Ability to manage complex sales cycles
Confidence selling in both 1:1 and 1:many situations
Ability to identify challenges faced by clients and prospects
Comfort communicating with senior decision-makers (SVP level and above)
Excellent communication, interpersonal, and negotiation skills
Entrepreneurial drive and comfort working in a small, fast-moving team
Competitive nature and motivation to succeed in a target-driven environment
Things dramatically change when startups move to the growth stage. You’ve got the product right, and you’ve started to bring in revenue!
This also means you’ve got paying customers you can upsell while continuing to approach new prospects.
With the expanded workload and a larger team of reps, it’s time to hire an inside sales leader. This person should have experience managing a team of sales reps and will be responsible for overseeing the growth of your team.
Here’s a template you can use:
We are seeking an experienced sales professional to play a key role in our continued growth. [Insert brief blurb about the company, its mission, and long-term vision here.]
Meaningful work you’ll contribute:
Conduct inside sales activities, including prospecting, opportunity development, closing sales, and taking orders
Prepare activity, pipeline, and forecast reports
Update and maintain the sales database
Communicate customer needs and feedback to product managers and technical support teams
Continuously expand industry knowledge and improve how we sell as a company
Mentor Sales Associates and support their growth
Conduct weekly 1:1s, opportunity reviews, and career development sessions
Assist in developing and refining sales training materials
Help create and optimize email templates and sales sequences
Partner with Sales Operations to recommend and implement process improvements
Set a clear vision and expectations for the sales team
You are…
A customer champion who manages expectations and consistently delivers on promises
An entrepreneur at heart who enjoys expanding new territory and executing land-and-expand strategies
Passionate about sales and technology
A team player who understands sales success is a team effort
A skilled negotiator who identifies the right solutions and clearly articulates value
Gutsy, self-directed, and comfortable driving projects independently in a startup environment
Skills & Qualifications:
4+ years of experience in inside sales or a related role
Proven track record of meeting or exceeding quota
Ability to manage major accounts with a high degree of ownership and control
Strong interpersonal, written, and verbal communication skills
Ability to thrive in a collaborative, team-oriented environment
Domain-specific industry knowledge
Expertise using tools within the product category
Inside Sales Job Description Template: Director of Inside Sales
The needs and demands of the sales team at a unicorn startup are way different than the ones listed above. That’s because the business volume is higher, and so is the customer volume.
At this stage, you need a seasoned sales professional to be your inside sales director—someone with years of experience handling senior and junior teams, executing ideas, and growing a business upstream.
Here’s a job description that you can use:
Company Name is seeking a Director of Inside Sales to join our team. This role reports directly to the VP of Sales and the CEO and will be responsible for building, mentoring, and leading a high-performing inside sales team to drive both new and expansion revenue. Current customers include [client name(s)] and many more.
The ideal candidate is an entrepreneurial, process-driven leader who knows how to energize a sales organization and accelerate sustainable growth.
Your responsibilities:
Provide strategic direction with a strong focus on measurable, quantitative results
Hire, onboard, and train a high-performing inside sales team
Ensure quotas are consistently achieved by owning the sales process and testing strategies to improve close rates
Establish tools, metrics, and benchmarks to help the team measure and improve performance
Generate more qualified pipeline opportunities and increase overall revenue growth
Keep company leadership informed of market activity, trends, and emerging technologies
Manage high-profile accounts and personally close key strategic opportunities
Develop new team members and maintain strong product knowledge through training at all levels
You should consider applying if you:
Know how to build and scale a world-class, data-driven sales team
Have experience recruiting and hiring sales leaders who consistently deliver results
Embrace high-velocity sales environments
Have helped a SaaS company scale to $100M+ in ARR
What you’ll enjoy about joining our team:
We value our team members’ well-being as much as their performance. That’s why we offer [insert company benefits and perks here] to support both professional growth and personal balance.
Time to Write Your Winning Job Description: Start Now and Stand Out!
Whether you’re seeking an inside sales rep, team leader, or director, the hiring process has never been more competitive.
Today, companies need to create job descriptions that showcase their vision and help applicants envision the company culture. The job descriptions that truly shine have a concise copy that focuses on the most important parts of the business and offers a glimpse of the company culture.
Be mindful of your words and keep them real—you only have 14 seconds to make an impression. We hope the templates we shared above will help you capture the ideal candidate.
Steli is a co-founder and CEO of Close. He is known as Silicon Valley’s most prominent sales hustler, a YC alum, and advisor to countless startups and entrepreneurs.
