The Beginner's Guide to Sales
Learn the foundations of sales in this
comprehensive six-chapter guide.
Chapter 1
Generating Leads
You can’t sell anything without generating leads first. Learn how to identify your ideal customer profile and build a list of leads to go after.
Chapter 2
Cold Outreach
The first step on the path to becoming great at sales is mastering the first touch. In most cases, it all starts with a cold email. In this guide, we show you how to craft the best cold email campaigns to help you get responses.
Chapter 3
The Pitch
Now that you’ve gotten replies, it’s time to make your pitch. To help you craft the right sales pitch, we wrote an amazing guide to help get you started.
Chapter 4
Objection Handling
You’ve made your pitch, now it’s time to address your prospect’s objections in a way that continues to move the deal forward. This guide gives you actionable techniques to address concerns successfully, no matter where they come in the sales process.
Chapter 5
Following Up
We wrote the book on following up, and it’s really quite simple: follow up until you get a definitive answer. This guide will walk you through our time-tested follow up techniques that’ll get you replies.
Chapter 6
Closing the Sale
Approaching the finish line? These highly effective closing techniques will give you a sturdy framework for closing more deals, faster.
The Follow-Up Formula
A strong and effective follow-up strategy is the most underrated secret to sales success. Written by Steli Efti, CEO of Close.
Thank you! Please check your inbox.
Oops! Something went wrong.
By downloading, you agree to our Terms of Service and Privacy Notice. You also agree to receive account-related emails from Close, including tips and product updates.
Check out our free, complete library of sales knowledge.
Learn sales by industry
Check out our best industry-specific content & actionable advice to level up your sales game today.
On-demand demo
Learn the how + why of Close in 10 minutes.
Talk to a real human
Get the gist of Close with a guided, B.S.-free tour.
