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Manage leads, pipelines, tasks, and sales performance.
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Call, email, and SMS all from one place to double rep productivity.
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Automate follow-ups, task creation, and lead routing
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AI that keeps teams focused on selling
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Sync Close via 100+ native, no code, and Zapier integrations.
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Nick Persico
Nick leads the Sales and Marketing teams at Close and has helped hundreds of startups scale their business through the power of sales.
Founder's Guide to Startup Sales: How to Build, Operate & Scale a Founder-Led Sales Process
Nick Persico
February 10, 2025
Business Advice
Coaching
How Modern Sales Teams Can Use IVR to Maximize Deal Flows
Nick Persico
September 6, 2024
Sales Tools
Email Deliverability: The Only Guide You Need to Land Your Emails Where They Belong
Nick Persico
June 11, 2024
Sales Outreach
Email Automation: How to Send Low-Effort But Quality Workflows Your Prospects & Customers Will Love
Nick Persico
June 4, 2024
Prospecting & Lead Generation
Gmail Sending Limits 2025: Why It’s Not About Hacking Limitations but Embracing Them
Nick Persico
April 24, 2024
Sales Outreach
What is Team Selling? How & When to Use Team Selling to Close Better Deals
Nick Persico
April 24, 2024
Sales Operations
Close for Small Business: Features + Workflows to Boost Win Rates
Nick Persico
April 7, 2024
Close Features and News
How to Set Up a CRM and Start Selling in 3 Steps (For Small Businesses)
Nick Persico
April 4, 2024
Sales Tools
Leverage the Power of AI with the New Close CRM ChatGPT Plugin
Nick Persico
April 3, 2024
Close Features and News
Building Sales Teams from Scratch - Navigating Sales Hiring for Startups (+ Key Stages)
Nick Persico
March 20, 2024
Startup and Small Business Sales
Follow Up, Talk Less, Close Early: Sales Techniques That Will Make You Unstoppable
Nick Persico
February 5, 2024
Sales Operations
NEW: Introducing Close for Android
Nick Persico
January 9, 2024
Close Features and News
The Lead Generation Process: Your Most Important Piece of Property
Nick Persico
June 30, 2023
Prospecting & Lead Generation
The 7-Step Process to Successful CRM Implementation
Nick Persico
May 18, 2023
Sales Tools
Book More Meetings With Scheduling Links in Close
Nick Persico
April 28, 2023
Close Features and News
ARR vs ACV: Differences in Metrics & Formulas (Annual Contract Value vs Annual Recurring Revenue) for SaaS
Nick Persico
November 29, 2022
Sales Operations
How to Build a Cold Calling List: Techniques, Tips & Why You Shouldn't Buy Call Lists
Nick Persico
September 26, 2022
Sales Outreach
How to List Cold Calling Skills on Your Resume (Free Templates)
Nick Persico
August 18, 2022
Sales Skills
Custom Activities: Context is King, so Track ALL of the Things
Nick Persico
October 19, 2020
Close Features and News
Optimize Your Team's Sales Process with Groups in Close
Nick Persico
August 17, 2020
Close Features and News
Facebook CRM Integration: 5 Ways to Connect Your CRM to Facebook
Nick Persico
May 27, 2020
Sales Tools
Personalize your sales process with Contact Custom Fields
Nick Persico
April 23, 2020
Close Features and News
The Founder’s Guide to Sales Operations
Nick Persico
June 12, 2017
Sales Operations
5 Actionable Ways to Improve Communication Between Your Product and Sales Team
Nick Persico
March 8, 2017
Sales Management
How HouseCall Pro Increased Their Close Rate by 15% Using SMS
Nick Persico
January 18, 2017
Sales Outreach
5 Sales Trends You Must Ignore to Succeed in 2025
Nick Persico
January 10, 2017
Sales Operations
Sales Pipeline Management Tips for SDRs & AEs Using Close
Nick Persico
March 8, 2016
Close Features and News
Training a new sales team? 5 ways to set them up for success
Nick Persico
March 13, 2015
Sales Management
It's Not Enough to Ask "How Did You Hear About Us?"
Nick Persico
March 7, 2015
Sales Skills
