Nick Persico

The right email can create years of revenue, but only if it lands in your target’s inbox. Here’s everything you need to know and do to make it happen.

Build your email automation strategy with workflows from scratch. Discover why starting with manual work helps create a system that engages prospects and retains customers effectively.

Discover a new way to turn inbound leads into won deals. Learn how to use Interactive Voice Response (IVR) to strike opportunities when they're hot.

Maximize your email impact while keeping Gmail sending limits in mind. Grab our 7 tips on sending better emails that both people and Google will love.

Effective collaboration packs a sales punch. Unlock team selling—what it is and how to do it—to close more deals and shorten the sales cycle.

Small business does it different. The tools and processes larger competitors use won’t translate directly into your world. Your needs are different, your team is different—and your budget is different.

How do I get my CRM working for me so I can sell ASAP? Great question. Here’s how to set up a CRM, close deals (fast), and optimize your whole sales process.

Use the new Close ChatGPT plugin to save time building contact lists, summarize your relationship with leads, and generate contextual email drafts.

Everything you need to know about sales hiring for startups—the stages of hiring, a 5-step recruiting process, and key strategies to develop a high-performing sales team.

Sales techniques aren’t hat tricks—they’re skills and tactics you can use to win over potential customers and improve your sales process. Use these to close more deals.

Ready to skyrocket your sales (no matter where you are)? Take your deals on the go with Close’s brand new mobile app for Android—inbound and outbound calling, push notifications, and more!

The lead generation process delivers a steady stream of qualified leads. Learn why it should be considered your property and how your own killer process.

Ready to level up your CRM game and streamline customer data? This expert guide will show you how to implement a CRM successfully to help close more deals

Sync your scheduling links from Calendly or SavvyCal to Close and insert them into emails with 1-click.

Learn the key differences between ARR and ACV metrics for SaaS businesses, their importance, and how to leverage them for growth.

Are people still cold calling? Yes, because it works. Here's how to build a cold calling list that'll have your sales team closing more deals.

Learn the benefits of prominently listing cold calling on your resume, and how to do it in a way that hiring managers will take notice + free resume templates.

Introducing Custom Activities in Close. All your sales, marketing, and customer success touchpoints can now be brought directly into your CRM!

Introducing User Groups in Close: A faster way to filter sales performance by individual groups of team members.

A Facebook CRM integration lets you record and manage business conducted on Facebook. Here’s how to keep your team running fast and lean by connecting your CRM to Facebook.

For years, Close users have been using Custom Fields to customize their accounts and collect key information about their prospects. Today, we’re happy to take this a step further with the launch of Contact Custom Fields.

For those of us in startup world, we’ve all heard and lived the phrase: “Do things that don’t scale”. Feature Announcement Email Sequences: email drip campaigns for salespeople. Schedule sequences of emails to be automatically sent over days or weeks.Learn moreortry for free.

Through technology and a desire for transparency, companies are finding it easier to get teams to work together.

Roland Ligtenberg and his team at Housecall Pro have been using SMS as a critical part of their sales process for some time. We had their team participate in our closed SMS beta to provide that same honest and direct feedback our product team has always relied on.

I always find myself stumbling across these articles every new year: Is 2017 The Chatbot Year?, 2017 Will Be the Year of AI, 2017: The Year of Machine Learning, Intelligent Content and Experiences.

This is a guest post from Nick Persico. He was one of the first people to use Close, and has been helping teams get the most out of it ever since. He’s now Head of Growth at Close.This post is intended for sales development representatives (SDR) and account executives (AE) using Close.

If you run an early-stage startup, your first sales hires—and how you train and introduce them to your company—will set the tone for the next stage of your startup’s growth.

Steli’s recent post about determining the ROI of your marketing efforts struck a chord with me. I got the same advice from Noah Kagan when he spoke to the companies going through Techstars Austin last summer.