Melissa has had the pleasure of building and running successful revenue enablement programs for rapid-growth startups, for large corporations, and for pre-IPO software organizations. She's seen how successful enablement can transform a sales organization, and how a lack of enablement can destroy one. With her degree in Mechanical Engineer and the love of sales, she applies the critical balance of science and art to everything she does. She was one of the first people to pioneer the “sales enablement” role in B2B and has spent the past 25 years perfecting the sales experience for revenue-generating teams. She has successfully produced countless Sales Kick Offs, built world-class sales onboarding programs and created training academies for many SaaS companies.