The Startup Sales Resource Bundle

What this bundle includes

7 books written by Steli Efti Featuring The Sales Hiring Playbook, Product Demos That Sell, The Follow-Up Formula, and more.

9 email templates Proven to increase open and response rates.

3 checklists Designed to guide you through setting up a sales process.

2 sales scripts Crafted to help you achieve the perfect pitch on the phone.

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Most Startup Sales Advice Is Useless. This Bundle Isn’t.

If you’re building a startup and responsible for revenue, here’s the uncomfortable truth:

You’re probably either
A) winging sales, or
B) copying advice that worked after product-market fit and wondering why it’s not working for you.

That’s exactly why this Startup Sales Resource Bundle exists.

This bundle includes 7 books written by Steli Efti—not theory, not recycled blog posts, but lessons earned the hard way while building Close and coaching thousands of founders and reps.

Here’s a glimpse of what you’ll actually learn.

1. Sales Hiring Is Not About “Talent”

Most founders hire sales reps the way amateurs date—based on vibes and hope.

This book teaches you how to:

• Stop hiring smooth talkers who can’t close
• Interview for evidence, not confidence
• Build a repeatable hiring process before bad hires burn months of runway

If you hire even one wrong rep, this book pays for itself.

2. Your Demo Isn’t Too Short. It’s Too Damn Selfish.

Your demo isn’t about showing features. It’s about leading a decision.

You’ll learn how to:

• Stop “tour guide” demos that go nowhere
• Anchor every demo to a real buying outcome
• Create urgency without pressure or tricks

If prospects say “this looks cool” but don’t buy, your demo is broken.

3. Follow-Up Isn’t Annoying. Being Vague Is.

Most deals don’t die—they slowly rot because founders are scared to follow up.

This book shows you how to:

• Follow up without sounding needy or desperate
• Get clear yes/no answers instead of endless maybes
• Build a system so nothing slips through the cracks

No follow-up = no revenue. Period.

4. Sales Is a Skill. Stop Treating It Like a Personality Trait.

Across the bundle, one idea shows up again and again:

Sales is learnable, systematic, and measurable.

If you:

• Hate sales but need to close deals
• Don’t know what to say on calls
• Feel stuck between “being nice” and “being effective”

These books give you language, structure, and confidence—fast.

Who This Bundle Is For

• Founders doing sales themselves
• Early sales hires who want to actually perform
• Leaders tired of guessing and hoping

If you want to stop improvising and start running sales like a profession, this bundle is your shortcut.

👉 Get the Startup Sales Resource Bundle here

No hacks. No BS. Just the stuff that actually works when revenue is on the line.

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