Exactly. Neither have we. So when we set about comparing our CRM to others we wanted to take a different approach.
The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Zoho what you can do in Close.
For some of you, Zoho will be the better option. What we’re trying to demonstrate is when Close is a better fit than our competitor.
Zoho and Close are often put head-to-head solely because of pricing similarities, but the two products are designed to service drastically different types of businesses. Zoho is a much more complex family of apps that allows for additional power and features, but will require paid consulting and dedicated team members to manage the CRM itself. Close is much more powerful in calling features and outreach, and a sales leader can implement it quickly and easily for a much faster velocity to product use.
Zoho requires users to have third-party apps for calling, but also offers Zoho One—a hub of business apps your W-2 employees can access for an additional fee. Additionally, Zoho requires add-on costs for necessities like training, implementation, and customer success. Zoho also scores lower than Close on sites like G2 for ease of use, ease of setup, quality of support, and product direction.
t’s important to note that this comparison guide is for Zoho—not Zoho Bigin (which is a newer, separate product).
Zoho is a solid CRM option, but it requires heavier customization up-front and has a more complex user interface. On many review sites, Zoho users note slow customer support. If you’re a smaller team with a sales team who isn’t development-minded (or if you’re without a CRM admin), Zoho can be an overwhelming platform to use. You’ll also need to purchase and manage a separate VoIP system to integrate with Zoho.
Close is a CRM built to double your sales team’s productivity.
It’s an “all in one” platform which you can use standalone without needing any other sales emails tools or calling products.
It has been built with scalability in mind and can handle a high volume of leads.
Zoho is good if you’re a larger enterprise with the resources to admin and customize your Zoho instance.
Zoho also tends to work if you already have many third-party integrations and are NOT looking to centralize your system into a more streamlined CRM.
Zoho is a better option if you want to combine CRM functions with your inventory management and customer support.