Choosing the right CRM
Close vs. Copper
Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?
Exactly. Neither have we. So when we set about comparing our CRM to others we wanted to take a different approach.
Cost and capability
The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Copper what you can do in Close.
We're biased, not ignorant
For some of you, Copper will be the better option. What we’re trying to demonstrate is when Close is a better fit than our competitor.
A quick summary
Copper and Close are two common CRMs to compare if you’re a small business looking for a true CRM without breaking the bank. Both platforms have plenty of features to help you increase your outreach while managing your communication in a centralized, shared system––but they take slightly different approaches.
The core differences between Copper and Close are price, calling features, SMS options, and app access.
Close is more affordable than Copper per user, per month. Close also offers built-in calling, which will drastically reduce your VoIP costs––but Copper offers virtually no built-in calling or SMS features. With Copper, you’ll need to add on these features via another system and an integration.
However, Copper also has Android and iOS apps, and Close runs primarily off desktop apps and browser access.
If calling features are important to you, Close will be your best bet for overall price and efficiency with our built-in calling, call coaching, recording, SMS, and more.
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| Target sales team size | <100 | <100 |
| Pricing | All-inclusive Pricing publicly available |
Low initial cost Many add-ons required when scaling |
| Budget | Best value | Affordable |
| Customer success | Dedicated success team | Dedicated success team |
| Calling | Global calling built-in | Calling via third-party app |
| Email automation | Built-in | Add-on purchase required |
| Training & implementation | $0 customized onboarding | $0 pre-recorded videos |
| GetApp "ease of use" rating | 4.7 / 5 | 4.4 / 5 |
| Admin or developer needed? | No | No |
Close ideal customer checklist
You do (or plan to do) high volume outreach by email, voice, or SMS
You want to reduce CRM costs
You need to qualify large lead lists quickly
You aim to close more than ten deals a year
You’re looking for a scalable system to match your team’s growth
You prefer having an all-in-one system over disparate tools
The rest of this page will help you understand why we think Close is a better alternative to Copper both in terms of value and pricing.
What can you not do in Copper?
Copper is a modern and affordable CRM, but its calling and outreach features (like SMS) are almost completely dependent on add-on, third party applications. This also means your reporting on critical outreach functions will be much more limited inside your CRM.
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| Built-in Calling |
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| Built-in Call Coaching |
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| Predictive Dialer |
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| Power Dialer |
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| Built-in SMS |
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When should you choose Copper, and when Close
Close
Close is a CRM built to double your sales team’s productivity.
It’s an “all in one” platform which you can use standalone without needing any other sales emails tools or calling products.
It has been built with scalability in mind and can handle a high volume of leads.
Copper
Copper is good if you already have a VoIP system you won’t be parting with, and you’re not looking for that feature to be built into your CRM.
Copper also tends to work best if you have resources dedicated to scaling your CRM and managing third-party applications.
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