We didn’t need more reps. We needed sharper systems."
Posted is a tool that connects mobile brands with creators to generate organic-style UGC that converts. But before all else, Posted is founder-led. Most leads come from CEO Stephen’s viral Twitter threads, podcast appearances, and scrappy Typeform flows.
“We haven’t spent a dollar on ads. It’s all been social. The real problem wasn’t leads. It was what happened after the lead came in,” says Tom Krassowski, Posted’s Head of CRM & Sales Ops.
They didn’t need headcount. They needed clarity, follow-up, and faster feedback loops. Enter Close.
The Posted team built a lead funnel that reflects how modern buyers behave:
"Close Workflows let us track response time, conversion points, and automate follow-ups in ways we couldn’t before,” says Tom.
They combined speed with personalization. SDRs send targeted messages backed by relevant case studies—manually and via automated flows. Call and meeting show rates, conversions, and speed-to-lead all improved.
Every sales call is recorded, transcribed, and funneled into a custom reporting system.
“We take 20 transcripts a week, run them through GPT with prompts, and get reports on top objections, feature requests, and pitch quality."
These reports inform product updates, FAQ content, and the sales team's objection-handling playbook. Close is the central hub for tracking all of it.
Posted’s Sales Brain:
Tom’s guiding principle is keeping the team small, but firing on all cylinders.
Posted is now testing AI-drafted responses to inbound emails using recent sales call data. SDRs can approve, tweak, or reject the responses—cutting manual work without sacrificing quality.
The results? More than 2,200 inbound leads in 5 months (100% of which were organic) and $1,000 average deal value with a <2-month churn rate.
“Why hire 10 SDRs when one can do the job with better tools?” he said.
Close integrates with reporting tools like Beehive and Gecko, but the goal is to centralize more of that into Close with workflows and custom reporting dashboards.
Posted isn’t just using Close as a sales tool. It’s a system that can keep up with the chaos of virality, without throwing bodies at the problem. Close acts as a central hub that keeps everything organized and optimized so the team can do their jobs at maximum efficiency.
“Now we’re not just closing deals—we’re learning from every single one." 🔥
They aren’t slowing down. Paid ads are coming. So is a freemium tier. But their philosophy stays the same:
Move fast. Stay lean. Just close.
Ready to build a system that scales with you? See what Close can do for your team →
