Nick Persico

Nick leads the Sales and Marketing teams at Close and has helped hundreds of startups scale their business through the power of sales.

Founder's Guide to Startup Sales: How to Build, Operate & Scale a Founder-Led Sales Process

How Modern Sales Teams Can Use IVR to Maximize Deal Flows

Email Deliverability: The Only Guide You Need to Land Your Emails Where They Belong

Email Automation: How to Send Low-Effort But Quality Workflows Your Prospects & Customers Will Love

Gmail Sending Limits 2025: Why It’s Not About Hacking Limitations but Embracing Them

What is Team Selling? How & When to Use Team Selling to Close Better Deals

Close for Small Business: Features + Workflows to Boost Win Rates

How to Set Up a CRM and Start Selling in 3 Steps (For Small Businesses)

Leverage the Power of AI with the New Close CRM ChatGPT Plugin

Building Sales Teams from Scratch - Navigating Sales Hiring for Startups (+ Key Stages)

Follow Up, Talk Less, Close Early: Sales Techniques That Will Make You Unstoppable

NEW: Introducing Close for Android

The Lead Generation Process: Your Most Important Piece of Property

The 7-Step Process to Successful CRM Implementation

Book More Meetings With Scheduling Links in Close

ARR vs ACV: Differences in Metrics & Formulas (Annual Contract Value vs Annual Recurring Revenue) for SaaS

How to Build a Cold Calling List: Techniques, Tips & Why You Shouldn't Buy Call Lists

How to List Cold Calling Skills on Your Resume (Free Templates)