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Crystal Williams
Sales expert and former Close Marketing Associate, Crystal has spent her career using her communication skills to connect with people and help them achieve their goals.
Sales Outreach
How to Follow Up with Sales Prospects in 2025 [1-Hour Crash Course]
Master the art of following up with sales prospects. Learn how to boost your sales outreach strategy with practical tips from our 1-hour crash course.
May 10, 2017
Crystal Williams
Enterprise Sales
NYC Enterprise Sales Forum: Fireside Chat with Steli Efti
Steli recently gave an interview at the NYC Enterprise Sales Forum, a community for B2B sales professionals involved in complex sales cycles. Whether you’re doing enterprise sales or not, you'll still get value out of listening.
April 25, 2017
Crystal Williams
Sales Skills
Controlling Sales Conversations: 3 Steps to Keep Your Sales Calls on Track
Imagine yourself telling a difficult prospect, “You've enlisted my expertise and you've rejected it to go on the way you've been going. I'm not interested in that.” Before you can walk away, the once reluctant prospect is now anxious to do business with you.
December 7, 2016
Crystal Williams
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