Choosing the right CRM

Close vs. Salesloft

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Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?

Exactly. Neither have we. So when we set about comparing our CRM to others we wanted to take a different approach.

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Cost and capability

The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Salesloft what you can do in Close.

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We're biased, not ignorant

For some of you Salesloft will be the better option. What we’re trying to demonstrate is when Close is a better fit than our competitor.

A quick summary

When comparing Close and Salesloft, your decisions will likely come down to price. Close and Salesloft both have inside sales-friendly calling features, including Power Dialer, SMS, and call coaching options. However, Salesloft is a far more expensive CRM focused on enterprise users. Close, on the other hand, is far more affordable (with a Professional plan around $99/seat per month).

Salesloft requires additional purchases for crucial team adoption tactics like training and implementation, and also scores lower on third-party sites like GetApp for ease of use.

Target sales team size <100 100+
Pricing All-inclusive
Pricing publicly available
Sales call required
Complex pricing with hidden costs
Budget Best value Expensive
Customer success Dedicated success team Dedicated success team
Calling Global calling built-in Selective countries built-in
Email automation Built-in Add-on purchase required
Training & implementation $0 customized onboarding $0 pre-recorded videos
GetApp "ease of use" rating 4.7 / 5 4.3 / 5
Admin or developer needed? No Yes

Close ideal customer checklist

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You do (or plan to do) high volume outreach by email, voice, or SMS

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You need to qualify large lead lists quickly

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You aim to close more than ten deals a year

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You’re looking for a scalable system to match your team’s growth

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You prefer having an all-in-one system over disparate tools

The rest of this page will help you understand why we think Close is a better alternative to Salesloft both in terms of value and pricing.

When should you choose Salesloft, and when Close


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Close is a CRM built to double your sales team’s productivity.

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It’s an “all in one” platform which you can use standalone without needing any other sales emails tools or calling products.

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It has been built with scalability in mind and can handle a high volume of leads.

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Close is far less expensive compared to Salesloft.


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Salesloft is good if you’re an enterprise-level organization looking to invest heavily in your CRM.

Trusted by the worlds fastest growing teams

Our customers say it best

Battled with CRMs over the course of multiple businesses. We found Close on my most recent startup…and I love it. Swore I’d never say that about a CRM.
Elevated Terra Founder