Choosing the right CRM
Close vs. Outreach
Have you ever seen a comparison page where the “challenger” comes out better than the company writing the comparison?
Exactly. Neither have we. So when we set about comparing our CRM to others we wanted to take a different approach.
Cost and capability
The comparison we’ve put together is based on whether it’s possible (and how much it costs) to do in Outreach what you can do in Close.
We're biased, not ignorant
For some of you, Outreach will be the better option. What we’re trying to demonstrate is when Close is a better fit than our competitor.
A quick summary
Outreach and Close are often compared, but the two products are designed to service drastically different types of businesses. Outreach is more focused on enterprise-level sales reporting and insights in addition to CRM features, but will require paid consulting and dedicated team members to manage the CRM itself. Close is better suited for small and medium businesses with its more powerful calling features and outreach. A sales leader can implement Close quickly and easily for a much faster velocity to product use.
Outreach is built more specifically on machine learning and its features lean more toward business insights and intelligence vs. Close’s sales efficiency software goals of improving your team’s daily performance. Outreach also has a core focus on recruiting efforts, which is not a solution area that Close serves.
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| Target sales team size | <100 | 100+ |
| Pricing | All-inclusive Pricing publicly available |
Sales call required Complex pricing with hidden costs |
| Budget | Best value | Expensive |
| Customer success | Dedicated success team | Dedicated success team |
| Calling | Global calling built-in | Global calling with add-on purchase |
| Email automation | Built-in | Built-in |
| Training & implementation | $0 customized onboarding | $0 |
| GetApp "ease of use" rating | 4.7 / 5 | 4.5 / 5 |
| Admin or developer needed? | No | Yes |
Close ideal customer checklist
You do (or plan to do) high-volume outreach by email, voice, or SMS
You need to qualify large lead lists quickly
You aim to close more than ten deals a year
You’re looking for a scalable system to match your team’s growth
You prefer having an all-in-one system over disparate tools
The rest of this page will help you understand why we think Close is a better alternative to Outreach both in terms of value and pricing.
What can you not do in Outreach?
Outreach is a great, modern CRM, but a lot of the critical functionality required by a high-performing sales team is highly dependent on expensive third party applications.
There are also some key sales functions that, even with a third-party app, you just cannot perform using Outreach (such as call coaching, VoIP, and power dialing). With Close, they’re all built-in.
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| Sales forecasting |
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| Built-in calling |
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| Built-in call coaching |
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| Predictive Dialer |
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| Power Dialer |
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| Territory management |
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When should you choose Outreach, and when Close
Close
Close is a CRM built to double your sales team’s productivity.
It’s an “all in one” platform which you can use standalone without needing any other sales emails tools or calling products.
It has been built with scalability in mind and can handle a high volume of leads.
Outreach
Outreach is good if you’re an enterprise level sales team looking for CRM and heavy reporting/AI insights combined into one platform.
Outreach also tends to work best if you have resources dedicated to scaling your CRM and managing third-party applications.
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