Close vs. Attio

Here at Close, we always value transparency and self-awareness. We don’t sugarcoat things.


Target sales team size	<100	<100
Pricing	All-inclusive Pricing publicly available	All-inclusive Most plans are more expensive
Budget	Best value	Affordable
Customer success	Dedicated success team	Support based on tier
Calling	Global calling built-in	Calling via third-party app
Email automation	Built-in	Introduced on higher tier
Training & implementation	$0 customized onboarding	$0 pre-recorded videos
GetApp "ease of use" rating	4.7 / 5	4.3 / 5
Admin or developer needed?	No	No

When should you choose Close, and when Attio

Close

Close is a CRM built to double your sales team’s productivity.

It’s an “all in one” platform which you can use standalone without needing any other sales emails tools or calling products.

It has been built with scalability in mind and can handle a high volume of leads.

Attio

If you're looking for a free plan (up to three users) to manage customer data and you don't need automation, Attio is a good option.

Attio is good if you already have a VoIP system you won’t be parting with, and you’re not looking for that feature to be built into your CRM.

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Free support and migration

Close is the highest-rated CRM by customers

I have tried: Five9, MOJO, PhoneBurner, Zoho, Freshdesk, and the list goes on. You can finish implementing Close CRM for your business before you finish your morning cup of coffee. For the sales gurus that want to provide an impact to their bottom line, while not overspending, Close is the solution.

I used Zoho at my previous startup, I didn’t like it. I love Close CRM—it’s super lightweight, easy to use, and a great first CRM. No Salesforce engineer required. Check out their blog & Steli’s podcast for great insight, too.

If you have experience with Salesforce, I cannot recommend Close’s free trial high enough. The problem it solves is getting new sales people trained up on a new CRM system in days instead of weeks. From a management perspective, the reporting is extensive and I can cut and slice the data to get granular reporting on a company level, campaign level, and individual rep level.