Comparing Close and Attio

About Close

Close is a sales-focused CRM built for small to midsize teams that need to make lots of calls and send email sequences. It has built-in calling features like auto-dialers and SMS, plus email automation workflows that let you set up outreach campaigns. The interface is designed to be straightforward for sales reps, with pipeline tracking and reporting dashboards to see how deals are moving. It connects to common tools like Gmail, Slack, and Zoom, though it focuses purely on sales rather than broader marketing automation.

About Attio

Attio is a CRM built around flexible data modeling that lets you create custom objects and relationships beyond standard contacts and deals. It includes email sequences, call intelligence features, and connects to various third-party tools through integrations rather than offering built-in calling and SMS. The system operates on a tiered pricing model with record limits at each level and uses automation credits for workflows. It appears designed for teams that need to model complex data structures and integrate with existing tool stacks rather than use an all-in-one communications platform.

What do users say?

We've used AI to analyze a number of reviews from third-party sites like G2, Reddit, and Capterra, and here's what the AI found:

Based on reviews, Close is praised for its intuitive, minimalistic interface and powerful built-in communication tools including auto-dialer, email, and SMS capabilities that help sales teams save time by keeping all records in one place. Users appreciate the quick onboarding process and seamless integration of email and call functions, with many noting it's particularly well-suited for small to midsize sales teams doing outbound sales. However, some users mention that while Close covers the basics well, it may lack certain advanced features compared to competitors and can be expensive for smaller teams, with some describing it as a solid but not perfect CRM solution.

Based on reviews, Attio is praised for its intuitive, Notion-like interface with extensive customization options and clean design that provides a great user experience. Users appreciate its strong integration capabilities, API functionality, and responsive support team, along with good value for money. Some users note that it may be more complex than needed for simple CRM needs and has limited search capabilities compared to certain alternatives.

Comparison

Close

Based on reviews, Close is praised for its intuitive interface and powerful built-in communication tools that streamline sales workflows. Users consistently highlight the integrated calling features, email automation, and quick onboarding process that gets teams productive within days.

Attio

Based on reviews, Attio is recognized for its flexible data modeling and clean, Notion-like interface that offers extensive customization options. Users appreciate its strong integration capabilities and API functionality, though some find it more complex than needed for straightforward CRM requirements.

Built-in Calling

Close includes native calling capabilities with auto-dialers, power dialers, and predictive dialers built directly into the CRM platform. This eliminates the need for third-party calling tools and keeps all communication records centralized within the system.

Attio relies on integrated third-party calling solutions through its app store rather than providing native calling features. Users need to connect external calling tools like Aircall to enable phone functionality within the platform.

Native SMS

Close provides built-in SMS messaging capabilities that allow sales teams to text prospects and customers directly from the CRM interface. All SMS conversations are automatically logged and tracked alongside other communication history.

Attio does not offer native SMS functionality and would require integration with external SMS providers. This adds complexity for teams that rely heavily on text messaging in their sales process.

Email Sequences

Close offers robust email automation and sequence capabilities that allow teams to create sophisticated drip campaigns and follow-up sequences. These workflows integrate seamlessly with the platform's calling and pipeline management features.

Attio provides email sequence functionality that works well with their flexible data model and automation system. Users can create email campaigns that leverage Attio's custom objects and relationship tracking.

Custom Objects

Close supports custom objects and activities, allowing teams to track unique data points beyond standard contacts and deals. This feature is available across their paid plans to accommodate different business models.

Attio excels in custom object creation with its flexible data modeling approach that lets users define complex relationships and entity types. This makes it particularly strong for teams with non-standard data requirements.

Mobile App

Close provides a comprehensive mobile application that gives sales reps full access to calling, texting, email, and pipeline management while on the go. The mobile experience maintains the platform's ease of use and functionality.

Attio offers mobile access to their platform, allowing users to manage contacts, view data, and stay connected with their sales activities from mobile devices.

Free Plan

Close does not offer a free plan, with their entry-level Solo plan starting at $9 per user per month. Their pricing structure focuses on delivering comprehensive sales functionality across all paid tiers.

Attio provides a free plan that includes basic CRM functionality with certain limitations on records and features. This allows smaller teams to get started without upfront costs.

Record Limits

Close offers unlimited contacts and leads across all paid plans, allowing teams to scale their database without worrying about hitting capacity constraints. This supports growing businesses that expect significant data growth.

Attio implements record limits based on plan tiers, ranging from 50,000 records on the free plan to 1 million on Pro plans. Enterprise customers can access custom record limits based on their specific needs.

Conclusion

Close is ideal for small to midsize sales teams that prioritize high-velocity outbound sales and need integrated communication tools. Its native calling, SMS, and email capabilities make it particularly valuable for inside sales teams, SDRs, and organizations that make hundreds of calls per day. The platform's streamlined workflow and quick onboarding process suit fast-moving teams that want to start selling immediately without complex setup.

Attio works best for teams that require flexible data modeling and have complex relationship tracking needs beyond standard CRM use cases. Its strength lies in customization and integration with existing tool stacks, making it suitable for organizations that need to model unique business processes or work with non-standard data structures. However, teams focused on high-volume calling and SMS outreach may find Close's integrated approach more efficient than Attio's reliance on third-party communication tools.

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