From 0 to 1,000 Customers & Beyond

Getting your first few customers feels like magic.

Getting to your first 1,000 customers? That’s where the real work begins.

If you’ve ever wondered how top SaaS founders scale from idea to repeatable revenue, this free book by Hiten Shah (Co-founder of Crazy Egg & KISSmetrics) and Steli Efti (CEO of Close) breaks it down step-by-step.

👉 Download the free book here →

It’s called “From 0 to 1,000 Customers & Beyond,” and it’s a customer-acquisition blueprint designed to help you grow your B2B startup from those first scrappy wins to a predictable sales engine.

No jargon. No fluff. Just real, actionable frameworks from two founders who’ve done it themselves.

Why Every Startup Needs a Customer Acquisition Blueprint

Most startups don’t fail because they have a bad idea — they fail because they can’t acquire customers consistently.

You can’t scale chaos.

This guide shows you how to transition from “winging it” to building repeatable systems for sales, product demos, and customer acquisition.

You’ll learn:

• When to trust your gut —and when to start building processes
• Which roles to hire for and when
• Which metrics to track at each stage
• How to identify and scale the right customer acquisition channels

In short: you’ll stop guessing and start growing.

Inside From 0 to 1,000 Customers & Beyond

This isn’t theory. It’s a playbook forged from real startup trenches.

Here’s what you’ll discover inside the book:

1. Finding Your First 10–100 Customers

The book starts by teaching you how to turn early conversations into paying customers.

You’ll learn how to:

• Validate your offer before over-building
• Use personal outreach and founder-led sales effectively
• Identify patterns in who buys — and why

2. Building Repeatable Systems

Once you’ve got traction, it’s time to build structure.

Hiten and Steli walk you through:

• When to stop “winging it” and start documenting your process
• How to build repeatable demos and onboarding flows
• The role of data in scaling your decision-making

3. Hiring for Growth

You can’t grow alone. Learn:

• The order of critical early hires (SDRs, AEs, CS reps)
• How to hand off sales without losing your momentum
• What metrics define success for each role

4. Scaling Customer Acquisition

Discover how to:

• Identify the best performing acquisition channels
• Experiment fast without burning cash
• Create processes that evolve as you grow from 10 → 100 → 1,000 customers

5. Mastering Product Demos

“Giving successful product demos is not rocket science,” Steli reminds us.

The book breaks down exactly how to deliver demos that convert — using the right tone, timing, and storytelling.

Why Listen to Hiten Shah and Steli Efti?

Both authors have lived every stage of this journey:

• Hiten Shah built multiple SaaS companies from zero to millions in revenue.
• Steli Efti scaled Close CRM by relentlessly refining how sales teams win and grow customers.

Together, they combine product-led and sales-led growth insights into a playbook you won’t find anywhere else.

What You’ll Walk Away With

By the time you finish this book, you’ll know exactly how to:

✅ Build your first repeatable sales process
✅ Understand when and who to hire next
✅ Choose the right growth channels for your market
✅ Run demos that close
✅ Track the right metrics at every stage

In other words, you’ll have a clear path from “idea” → traction → scalable growth.

More Resources to Help You Scale

If you’re serious about building a scalable sales motion, don’t stop here.
Explore these additional free resources from Close:

• Sales Forecasting Template – Plan budgets and predict revenue growth.
• Consultative Selling Guide – Learn the pros, cons, and real strategies of modern selling.
• The Startup Sales Resource Bundle – 9 email templates, 3 checklists, and 5 books to help your team crush it.
• High-Performance Sales Deck Templates – 6 beautiful decks to customize for your next pitch.
• The Follow-Up Book – Learn how to turn unresponsive leads into closed deals.

Final Thoughts

Growth isn’t magic—it’s a system.

From 0 to 1,000 Customers & Beyond gives you the blueprint to build that system from the ground up.

Whether you’re still chasing your first 10 customers or scaling past 1,000, this guide will help you focus on what truly moves the needle.

👉 Download your free copy now and start building the foundation for sustainable, repeatable growth.