Every founder says they want to “build something people love.”
But most skip the one step that guarantees it: talking to customers.
If you want to build a product people will pay for—and keep paying for—you need more than analytics dashboards. You need conversations.
That’s what Talk to Your Customers teaches you.
This free guide shows you how to turn real customer feedback into your biggest competitive advantage.
👉 Download the free book now →
Inside, you’ll find practical, actionable strategies to help you:
Data is powerful, but data alone doesn’t tell the full story.
Behind every metric is a person—with problems, frustrations, and goals.
Founders who take the time to talk to those people gain insights no dashboard can provide.
That’s how the best B2B startups:
Simply put: the fastest way to grow your startup is to talk to the people who already use (or used) your product.
This book walks you through the essential steps to using customer feedback as your growth engine. Here’s a look at what’s inside:
Learn how to validate your ideas early—before you spend months building something no one wants.
You’ll discover how to run meaningful discovery calls that lead to products customers are eager to buy.
Conversations with customers don’t just reveal what to build—they show you how to sell it.
This section teaches you how to turn early feedback into a repeatable sales process that wins your first deals.
You’ll learn how to identify your most valuable customer segments, refine your outreach messaging, and expand through referrals and case studies.
Understand why customers leave, how to bring them back, and how to build stronger relationships through proactive communication.
No need for advanced analytics setups. Learn how to measure what matters and make smarter decisions based on direct customer input.
👉 Download your free copy here →
Most founders focus on happy users—but your former customers have just as much to teach you.
This book shows you how to have honest, respectful conversations with churned customers to uncover:
These insights are gold—and they can help you fix retention issues faster than any analytics tool.
Every successful founder eventually learns the same lesson: Your customers hold the roadmap to your growth.
By talking directly to them, you’ll:
This book helps you build that customer feedback muscle from day one—and turn it into a lasting competitive edge.
Once you start talking to customers, you’ll need systems to capture insights, act on them, and scale your process.
Here are other resources from Close that pair perfectly with this book:
Your customers are your greatest source of truth.
The sooner you start listening, the faster you’ll grow.
Talk to Your Customers gives you the framework, questions, and mindset to turn customer conversations into product clarity, sales momentum, and long-term retention.
Stop guessing what your market wants.
Start asking—and start winning.
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