Most deals don’t die because your product isn’t good enough.
They die because you never followed up.
A strong and consistent follow-up strategy is the most underrated secret to sales success—and yet, it’s the skill most reps neglect.
That’s why Close CEO Steli Efti wrote The Follow-Up Book—a free, no-fluff guide packed with proven techniques and real-world examples to help you master the art (and science) of follow-up.
👉 Download the free book now →
Think about it: how many times have you had a “great call” with a prospect… and then never heard back?
It’s not because they’re not interested—it’s because you stopped showing up.
Most deals require 5+ touchpoints before a close. But according to sales data, 44% of reps give up after just one follow-up. That means nearly half of all salespeople quit right before the magic happens.
Effective follow-up isn’t pestering. It’s professional persistence—and when you do it right, it separates the amateurs from the closers.
In this free resource, Steli Efti shares his most valuable advice and proven follow-up techniques used by top performers at Close.
You’ll learn how to:
It’s everything you need to turn follow-ups from a dreaded task into your most powerful sales weapon.
👉 Grab your free copy of The Follow-Up Book
This isn’t another generic “send-another-email” manual.
The Follow-Up Book is built on real conversations and closing experience from thousands of deals.
Here’s what you’ll find inside:
Every chapter gives you actionable steps—not theory. You’ll walk away knowing exactly what to do next time a prospect goes silent.
The truth is, most sales reps fail not because they can’t sell, but because they can’t stay consistent.
Here are three big reasons follow-up efforts fall short—and how to overcome them:
Without structure, follow-ups get forgotten. Use a CRM (like Close 😉) to set reminders, automate sequences, and track responses.
Silence doesn’t mean rejection—it often means your prospect is busy. Keep your tone positive, helpful, and persistent.
Many sales are won after the fifth or sixth follow-up. The key is staying top-of-mind without being annoying—something this book teaches you how to master.
When done right, follow-up builds trust. It shows reliability, confidence, and genuine interest in solving the customer’s problem.
As Steli puts it:
“Following up isn’t about nagging—it’s about helping people make the right decision.”
That’s the mindset shift this book delivers: persistence as service, not pressure.
Once you download the book, pick one active deal that’s stalled.
Then apply one of Steli’s techniques today: a short, human email, a friendly check-in, or even a direct video message.
Watch what happens.
When you treat follow-up like a skill—not an afterthought—you’ll start closing more deals, faster.
You don’t need more leads—you need better follow-ups.
The difference between average and elite sales performance often comes down to what happens after the first conversation.
Stop leaving money on the table. Learn how to follow up like a pro—and turn silence into sales.
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