Product Updates

AI Enrich

We are excited to launch AI Enrich, a new feature built directly into Close that helps you populate and update Lead and Contact records in seconds.

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Here’s what you get with AI Enrich

• Enrich in seconds, not minutes: Instantly pull data for any field without leaving Close. No more switching tools or copy-pasting.
• Go beyond outdated databases: Get real-time, context-rich information pulled directly from the web, not from stale third-party lists.
• Tailor AI to your needs: Use an optional, simple prompt to guide the AI and get highly relevant answers for any custom field.
• Power smarter workflows: Cleaner, more complete records lead to better automation, segmentation, and reporting.
• No setup required: AI Enrich is fully native to Close. No integrations or extra tools needed.

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What it Does and How it Works

AI Enrich allows you to request AI-generated values for fields on your Lead and Contact records. This feature uses the information from the record (like a Lead name or website) as context to search the web for the best data for the field you're enriching.

You can use AI Enrich for a single record or in bulk. When viewing an individual Lead or Contact, you'll see a new icon to automatically get data, and for broader updates, you can enrich fields for multiple records at once from a Smart View.

Watch this quick demo to learn more:

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For more details, please see our help documentation: AI Enrich