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Marijana Kay

Marijana is a freelance writer for B2B SaaS leaders like Shopify, Hotjar, CoSchedule, and Close. She uses data-backed, actionable content to help them hit and exceed their growth goals.

Just Checking In: 16 Stronger Alternatives That Win Responses and Sales

Stop writing ‘just checking in.’ Discover 16 powerful follow-up email alternatives that boost response rates, build trust, and help you close more deals.

Prospecting & Lead Generation

Lead Management: Steps, Tools, and Tips to Drive Real Sales Results

Want to sell more? You know you need more leads, and good ones. Use lead management to generate, qualify, score, and convert them into happy customers.

Startup and Small Business Sales

9 Steps to a Winning Startup Marketing Plan

Looking for a startup marketing plan to drive traction? Don't leave success to chance! Our guide offers 9 steps to build your winning strategy.

Prospecting & Lead Generation

19 Effective Lead Generation Examples to Drive Qualified Leads: Referrals, Landing Pages, Social Media, and More

See 19 real-world lead generation examples—including content marketing, interactive tools, SEO, social media, and more! Learn how top players drive leads.

Sales Management

A Complete Guide to Customer Acquisition: How to Get More Customers & Understand CAC

Customer acquisition is the driving force of a thriving business. Not sure where your next customers will come from? This guide with 20+ examples is for you.

February 13, 2024

How to Understand Customer Lifetime Value (CLV) & 5 Real Ways to Grow It

Uncover the power of growing your customer lifetime value (CLV), and how this metric relates to customer happiness, loyalty, and retention for sustainable growth.

January 19, 2024

7 Ways Your CRM Can Drive Revenue Growth

Think that CRM is best used to keep track of basic customer info? Think again. It can take your revenue to the next level year after year; here’s how.

December 20, 2023