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What is Chloe?

Chloe is an AI sales agent built into Close CRM that calls leads, qualifies prospects through real conversations, books meetings, and updates your CRM automatically. She is the intelligence layer that runs your sales workflow. Chloe doesn't just execute tasks — she makes decisions about your leads, your pipeline, and your next best action.

How is Chloe different from other AI sales tools?

Most AI sales tools automate parts of the workflow or rely on scripted flows. They require separate tools, integrations, and manual data syncing. Many are unable to handle real conversations — they follow rigid scripts and break when leads push back. Chloe is built directly into Close, giving her full context on your leads and pipeline. She doesn't follow scripts — she has natural conversations, handles objections in real time, responds dynamically, and makes decisions about which leads are worth pursuing and what happens next.

What does Chloe do that other tools can't?

Chloe makes decisions. She doesn't just dial numbers or send templated messages — she evaluates leads, determines qualification, handles objections in real time, and decides what happens next. Chloe doesn't just respond to leads — she initiates conversations and moves them forward without human involvement. She books meetings when leads are ready and updates your CRM with the full context of every conversation. This is the difference between automation and intelligence.

What is Close CRM?

Close is a sales CRM that doesn't just store data — it helps you act on it. With built-in calling, email, SMS, and Chloe, Close enables teams to reach leads faster, run conversations, and move deals forward automatically. Most CRMs are systems of record. Close is a system of action. Your CRM shouldn't just track work. It should do the work.