The Close Blog

Learn more, sell more. Stay on top of the latest sales trends and advice for startups and SMBs, written by the experts at Close.

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Stop Pitching—And Start Asking These Sales Questions Instead

Great sales reps don’t have perfect pitches, but they do know how to ask better questions. Here’s how to shift from generic Qs to genuine communication.

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Introducing AI Enrich: The End of Tedious CRM Data Entry

Christine Sotelo

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Close More Deals by Using ChatGPT to Stress Test Your Sales Script

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How to Qualify Leads Fast (and Stop Wasting Time on Bad Fits)

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How to Catch Missed Sales Leads with Smart Views and Automation in Close

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We Tested 25 B2B Brands—Here's Who Followed Up the Fastest

We ran a follow-up speed test on 25 B2B companies. Some called in seconds. Here's who stood out—and what your team can learn from it.

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How to Reach Out to Leads Fast (Without Losing the Human Touch)

Speed matters in sales. Learn how to respond to leads instantly using Close CRM workflows, Smart Views, and automation without sounding robotic.

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How Close Built a New AI Support Tool in a Week—and Made Our Support Team Faster Than Ever

Instead of buying a generic AI tool, we built our own to speed up support without losing the human touch. Here's what worked—and what didn’t.

Move Faster, Sell More: Close Is 50% Faster Than Other CRMs

Close is over 50% faster than top CRMs. Sell more with less lag. Start your free 14-day trial today.

Meet the CRM built for how sales teams actually sell

Selling is hard. Your CRM shouldn’t be. Close is the easy-to-use CRM built with everything sales teams need to start closing deals today.

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Customer Loyalty in the Era of Unlimited Choices: How to Build & Maintain It

Customer loyalty is much harder to build when customers have nearly unlimited choices. Learn about the current state of customer loyalty, plus how to build & maintain it.

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What’s Better, Cold Calling or Cold Emailing?

We’ve broken down the pros, cons, and overall effectiveness of both cold calling and cold emailing, so you can take your outreach to the next level.

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Why is Cold Calling Called Cold Calling? Term Origin & History

Cold calling is a lead generation technique used by salespeople to prospect for new business. Learn what cold leads are and how to nurture them.

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8 Steps to Creating an Effective B2B Content Marketing Strategy

Discover an 8-step plan to create an effective B2B content marketing strategy. It starts with identifying your target audience and ends with creating a content marketing strategy.

Nicholas Rubright