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The Close Blog

Learn more, sell more. Stay on top of the latest sales trends and advice for startups and SMBs, written by the experts at Close.

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Close + Claude: One Chat to Run It All

Eliminate CRM busywork with Close + Claude. Pull data, update records, and create leads instantly—all via natural prompts, no coding required.

Christine Sotelo

September 30, 2025

Best AI Voice Agents for B2B Sales Teams (2025 Guide + Pricing)

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The Hail Mary Email That Turned “Dead Leads” Into Gold

What We’d Want to Know If We Were Buying Close

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Why Apple’s New Call Screening Is Only Killing Lazy Cold Calling

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5 Reasons Why You Shouldn’t Buy Close CRM

Not every CRM is the right fit. Here are five honest reasons Close might not work for your team, and why that’s exactly why some customers choose us.

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Less Admin, More Closing: Q2 Updates That Sell for You

Discover Q2 updates in Close CRM that reduce admin and boost sales: AI notes, enrichment, pipeline guidance, custom workflows & dark mode.

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How to Write Better Inbound Sales Emails (Without Sounding Like a Bot)

Inbound leads are a gift, so don’t waste them. Learn how to write short, smart, personalized sales emails that convert your prospects into customers.

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To Automate or Not? How to Automate the Sales Process, Not the Relationship

Not all automation is smart. Learn when AI boosts your CRM pipeline and sales—and when it makes you sound like a strange robot.

Meet the CRM built for how sales teams actually sell

Selling is hard. Your CRM shouldn’t be. Close is the easy-to-use CRM built with everything sales teams need to start closing deals today.

Business Advice

Your Biggest Competitor Isn’t Another Company. It’s You.

Your biggest competitor isn’t the market—it’s your own habits. CEO Steli Efti shares why SaaS founders must overcome fear and evolve old beliefs to grow.

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Never Miss a Lead Again: Automate Every Follow-Up with Close Workflows

Workflows within Close CRM let you scale your follow-up sales pitches to new leads. This post explains four simple steps for automating the process.

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Wie man einen Job im Software-Vertrieb bekommt: Verantwortlichkeiten, Gehalt und Arten

Break into software sales: roles, responsibilities, salaries, and a step-by-step path to land your first tech sales job.

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Stop Pitch-Slapping: How to Sell on Social Media Without Being Cringe

Want to sell on social media without the cringe? Follow these four tips to build trust online as you manage social media outreach like an expert.