The Close Blog

Does the 1-2-3 Email Hack still work in 2025? Steli Efti revisits his viral sales tip—learn how this simple approach cuts through email noise and boosts replies.

Speed to call can be the key difference in capturing prospective customers when they’re interested. Here’s how to skip the fluff and start talking to them.

Workflows automate key outreach steps so that leads 1) don’t fall through the cracks and 2) are engaged quickly. Build this workflow for new inbound leads.

Small, scaling businesses (SSBs) are the future of entrepreneurship. Learn how lean teams are throwing out the old playbook to achieve massive gains.

Win over prospects, build trust from your first touch and close more deals with these tried-and-tested cold email subject lines.

Customer acquisition cost is the average spend required to get a new customer—and if it’s too high, you’re burning through resources. Learn how to optimize CAC for your business today.

Planning a remote company retreat can seem overwhelming. We're about to break down the goal of a team retreat & how to plan one successfully.

The Return on Sales Ratio is one of the key metrics used to determine a company's profitability. Discover how to calculate and optimize ROS for your team.