Fast Forms. Faster Follow-Up.

Build no-code forms that live on your site, route leads into Close instantly, and trigger automated follow-up while their keyboard’s still warm.

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Forms that don’t just collect—they connect

Your site visitors are ready to talk. Close turns interest into action with automatic routing and follow-up so you never keep your freshest leads waiting.

Build website-ready forms in minutes

Design branded, no-code forms with drag‑and‑drop simplicity—easy enough for anyone on your team to create, no devs needed.

Capture and route leads in seconds

Each form fill automatically creates a new lead (or updates an existing one), maps to the right fields, and gets routed instantly—no manual input needed.

Cut one more tool from your stack

Lose the pricey third-party form builders and Zapier zaps—Close Forms capture, route, and trigger follow-up natively inside your CRM. One tool, zero duct tape.

Keep your pipeline clean with better CRM data

Close Forms automatically block spam and prevent duplicates—so your CRM data stays clean and your team focuses on only high-quality leads.

Not just a form builder—your new lead engine

Design, style, and embed forms—all from your CRM

Add drag‑and‑drop fields to forms (text, dropdown, checkbox, etc.)

Design your form to match your brand colors, fonts, and button style

Embed the form on your site with a quick HTML copy-paste

Leads show up where they belong in your CRM, instantly

Create new leads or update existing ones in Close the moment a form is submitted

Trigger Smart Views, filters, and Workflows automatically—no manual routing needed

Get notified by email instantly when a new submission comes in

Good data in, bad data out

Require certain fields and check for duplicates to prevent messy or incomplete data

Design your form to match your brand colors, fonts, and button style

All submission activity is logged on the lead timeline for full context

Why small businesses love Close. Yes, love. (Really.)

Close is built for sales teams that want speed, clarity, and results. The built-in calling and email features are extremely efficient—it cuts down the need to switch between tools. Its automation features save a ton of time and boost productivity. It’s truly a CRM that feels like it was built by people who understand sales.

Justin R.

Small-Business

The most helpful thing about Close is the fact that it links your work email to the CRM, which makes it easier to use. The calling is super smooth, as well as the email and SMS templates. Overall, Close is one of the best CRMs that I've used, and I look forward to keeping using it in the future.

Daniel M.

Membership Consultant at Fitness First Australia

Close resources to help you get started

Frequently Asked Questions

Will Close Forms check for duplicates before creating a new lead?

Yes -- we'll update existing leads with new information OR create a totally new one for leads not already in your database.

Will Close Forms be available on all plans?

Yes, Close Forms are free on all Close plans without an extra cost.

Can I embed Close Forms on an external website?

Yes, using an easy HTML embed source code. As of today, you need to embed them on a hosted page (we don't yet support hosting in an email or as a shareable standalone link).

Fast Forms. Faster Follow-Up.

Forms that don’t just collect—they connect

Not just a form builder—your new lead engine

Design, style, and embed forms—all from your CRM

Leads show up where they belong in your CRM, instantly

Good data in, bad data out

Why small businesses love Close. Yes, love. (Really.)

The most helpful thing about Close is the fact that it links your work email to the CRM, which makes it easier to use. The calling is super smooth, as well as the email and SMS templates. Overall, Close is one of the best CRMs that I've used, and I look forward to keeping using it in the future.

Try Close free for 14 Days

Close resources to help you get started

Membership Consultant at Fitness First Australia

22 Lead Generation Ideas We Used to Get 300k+ Leads

Call First, Close First: How to Call Inbound Leads Faster

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