If you want to close more sales, stop pitching — and start asking better questions.
That’s the secret behind every top-performing sales rep: they qualify deeply, early, and confidently.
The B2B Qualifying Questions guide from Close helps you do exactly that.
It breaks down the most important questions to ask in every customer conversation — so you can uncover needs, build trust, and focus only on the deals that actually close.
👉 Download the free guide now →
Most sales reps lose deals not because of bad pitches — but because they’re talking to the wrong people.
Qualifying questions help you figure out who’s worth your time and how to move each opportunity forward strategically.
By mastering qualification, you’ll:
The result? A shorter sales cycle and a stronger pipeline.
This free resource covers the essential questions to ask across every stage of the sales conversation — from discovery to close.
Here’s a preview of what’s inside:
Learn how to confirm whether a prospect truly fits your ICP — before you even schedule a demo.
Ask questions that uncover company size, structure, goals, and potential for long-term value.
Go beyond surface-level problems.
You’ll discover how to ask open-ended questions that reveal what’s really holding your buyer back — and how your product can solve it.
Money talk doesn’t have to be awkward.
This section teaches you how to identify decision-makers, understand internal buying processes, and bring budget discussions into the open confidently.
Learn how to tactfully ask about competitors and current tools — so you can position your solution as the clear upgrade.
Get the exact phrasing to use when confirming fit, aligning expectations, and moving toward next steps.
Qualifying isn’t interrogation — it’s collaboration.
The goal isn’t to “check boxes.” It’s to understand your prospect’s reality so you can add real value.
When done right, qualification feels less like selling and more like problem-solving — and that’s what makes buyers open up.
“Your content is so helpful. I read your e-book and I refer every startup to your website when they ask for any help with sales.”
That’s what happens when you focus on asking questions that matter — not pushing features that don’t.
This guide gives you the exact framework to do just that.
Use it before, during, and after every prospect call to structure your discovery process:
Over time, you’ll turn qualification into a natural rhythm — one that consistently leads to better-fit customers and faster closes.
Pair this guide with other free Close tools and resources to refine your sales process even further:
Great salespeople don’t talk their way into deals — they ask their way in.
The B2B Qualifying Questions guide gives you the right questions to uncover needs, qualify leads fast, and close with confidence.
Start asking smarter. Start closing faster.
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