Close Automation

Automate your sales process. Quit the busywork.

Stop babysitting your CRM. Close automates manual, repetitive tasks so you can focus on closing deals.

Automation that speeds up deals

Your CRM should be more than just a digital filing cabinet. That's why Close's automations help you sell faster and smarter.
Engage leads instantly
Create automated follow-ups to keep leads talking.
Keep your pipeline moving
Spot deal slowdowns and take action with tasks and automations.
Reduce manual tasks
Automate data entry, communication, tasks, and more.
Win with consistent outreach
Create workflows to stop leads from slipping through the cracks.

Sales automation that keeps your deals moving

AUTOMATED LEAD FOLLOW-UP

Never let a lead go cold

Send a follow-up the moment a lead clicks, opens, or replies. Trigger texts, assign tasks, or nudge reps to act—so leads stay warm and conversations keep flowing.
Pipeline Automation

Stop chasing deals. Start moving them.

Automatically update fields, ping AEs, or send follow-up reminders when deals stall. Keep your pipeline clean and your close rate climbing.
Churn Prevention

Stay ahead of churn, boost retention

Spot red flags early. Create check-ins, renewals, or upsell workflows based on customer behavior—so you retain more accounts and grow existing ones.

Automation tools built for action, not admin

Speed through call lists

Automatically dials the next number in your list. No manual dialing.

Boost your pickup rate

Call multiple numbers at once, but connect only when a real person answers. High-volume calling, minus the wasted time.

Leave pre-recorded voicemails

Leave a pre-recorded voicemail with one click. Save your time and energy for the next call.

Catch up on leads in seconds

Get quick, AI-generated recaps of past interactions so you never start a conversation cold.

Never take meeting notes

Notetaker transcribes and summarizes meetings and saves everything in the CRM.

Level up your emails

Tweak tone, tighten messaging, shorten, or rewrite—all with the click of a button.

Review any call, fast

AI pulls key insights from your calls so you can revisit conversations without rewatching every minute.

Log everything, without doing anything

Calls, emails, texts, and meetings are automatically logged—no manual input required.

Stay in the loop with live deal updates

See deal updates and lead activity in real time without chasing reps or digging through notes.

Never forget a follow-up again

Automate follow-up sequences and reminders so no deal slips through the cracks.

AI-enriched lead research

Skip Google. Close enriches your leads with key info so you can start conversations faster.

3 hours saved per week

98% of users say using Close saves them at least 3 hours each week of admin or manual work.

Why small businesses love Close.
Yes, love. (Really.)

"Streamlined CRM that helps us close more deals, faster."

Close is built for sales teams that want speed, clarity, and results. The built-in calling and email features are extremely efficient—it cuts down the need to switch between tools. Its automation features save a ton of time and boost productivity. It’s truly a CRM that feels like it was built by people who understand sales.

"Very Efficient and easy to use"

The most helpful thing about Close is the fact that it links your work email to the CRM, which makes it easier to use. The calling is super smooth, as well as the email and SMS templates. Overall, Close is one of the best CRMs that I've used, and I look forward to keeping using it in the future.

"Close is for closers."

Close is amazing! It is expertly built for sales teams to keep the pertinent information in front of you to make those items actionable and make follow-up very easy and central to your day. The clean UX and ease of use is like no other platform we've used. It was very easy to set up, and the implementation of our sales process with the other systems we use is top-notch!

"Everything a small business needs at a cost we can manage"

Close offers a very simple user interface that is pretty intuitive and requires little or no training to get started using the basic features. As a former user of maybe the biggest player in the CRM space while at a former company, I can confidently say that I have gotten more value out of Close, even at a much more reasonable price point.

Seamless navigation, quick learning curve, unbelievable customer support"

I love that Close has everything all in one place when going to review my day. I can see the tasks I need to complete, my schedule, and new leads that have come in. If there is ever any issue, customer support is always quick to respond!

Automate the hassle out of your hustle

Try Close free for 14 days and see what selling feels like without the busywork.

Frequently Asked Questions

How does Close automate sales follow-ups?

Close uses automated email sequences, task reminders, and customizable workflows to keep follow-ups on track. You can trigger actions based on lead behavior—like email opens or missed calls—so your team stays on top of every opportunity without manual tracking.

Can I customize automation rules to fit my sales process?

Nope. Close has native calling, emailing, SMS, and calendar tools built right in. That means your team can reach out, follow up, and schedule meetings directly from the CRM—without third-party dialers, plugins, or email tools.

How does Close’s automation compare to traditional CRMs?

Your team can build automated sales sequences that include email, SMS, and task reminders—so no lead ever slips through the cracks. You also get productivity tools like Smart Views, templates, and Power Dialer to streamline outreach at scale.

Does Close’s automation work with my existing tools?

Yes. Close includes real-time dashboards, pipeline tracking, and activity-based reporting so you can monitor individual and team performance. With AI-powered coaching and deal insights (coming soon), you’ll also gain actionable guidance on how to improve win rates and deal velocity.

How difficult is it to set up automation in Close?

Very. Close is designed to be fast, intuitive, and low-maintenance—so your team can get started without needing developers or consultants. You can customize pipelines, fields, and workflows in just a few clicks, and our support team is always here to help if you need it.

Do any of Close’s automation features cost extra?

Very. Close is designed to be fast, intuitive, and low-maintenance—so your team can get started without needing developers or consultants. You can customize pipelines, fields, and workflows in just a few clicks, and our support team is always here to help if you need it.