Introducing Close Forms: Capture Leads Instantly, Close Deals Faster

Ask any sales manager what moves the needle in an inbound sales motion, and they’ll say the same thing every time: speed.

But for too many teams, speed to lead is slowed down by clunky form tools, Zapier chains, and integrations that break at the worst times. Every delay—every sync issue, every misfire—means a colder lead and a missed opportunity.

Plus, the additional costs and headache of a separate form tool you have to integrate with your CRM? Not great.

That changes today.

Meet Close Forms: the fastest, simplest way to capture website leads directly into Close so your team can follow up immediately. No third-party tools. No delays. No lost leads. No extra costs.

Just instant, clean lead flow and instant follow-up power. Free on all Close plans.

A No-Code Form Builder, Built Right Into Close

With Forms now baked into your CRM, you can:

• Reach your leads in minutes, not days
• Build customizable forms in a few clicks, no coding required
• Embed them anywhere on your website via HTML
• Instantly create new leads or update existing ones on submission
• Get automatic email notifications
• Filter and organize form-driven leads with Smart Views
• Use hidden fields for attribution and tracking
• Keep data clean with built-in spam protection 
• Ensure compliance with easy checkboxes

Close Forms gives you the fastest path from website visits → full pipeline.

Bye Bye, Third-Parties, Zaps, and Extra Costs 👋🏼

Save money and avoid potential mistakes when you switch. Forms cuts these from your brainspace:

• Additional form tools or paid integrations
• Field-mapping hassles and errors
• Sync delays and slow lead follow-ups
• Workflow and integration troubleshooting

Everything just works—right where your team already sells.

Available Now

Close Forms is now live for all customers, free of usage or add-on costs.

If you’re ready to increase your speed to lead, start here.

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