You have 800 CRMs to choose from. They all claim to be fast. But if your CRM is dragging your reps down by even a few seconds per task, it’s bleeding your pipeline dry.
We don't just promise speed—we measured it. And the results are in: Close is 50% faster than Pipedrive, HubSpot, and Salesforce.
Your team needs to sell fast. Every minute counts. From speed to lead to juggling multiple channels (email, call, SMS), your reps are already stretched. And if your slow CRM is dragging them down with constant lagging and loading? That’s a sales killer. You need tech that’s so fast, it empowers your team to do more of what works.
Close is built differently. Fast isn’t just a feature—it’s the foundation. Our team hears it from customers all the time: “Close is fast.”
“Close is very fast to use. Salesforce (and many others) require too many steps to perform basic activities and the platforms can be slow to load and work in. Close is FAST. Everything is easy to get to and things just load quickly. Our team loves that aspect of it.” - Travis R., CEO via G2 review
“But how fast are we?” we wondered. So we put it to the test.
How Much Faster is Close?
Over 50% faster than Pipedrive, HubSpot, and Salesforce: we measured four parts of the app your team accesses most often:
- The inbox view
- Pipeline view
- The individual lead view
- Average LCP (Largest Contentful Paint) across all these pages
We’re not “perfect.” But right now, we are the fastest CRM in this group, and we continue to invest in speed. Your fast sales team starts with a fast CRM.
The Value of Speed in Sales
One of the most important (and overlooked) metrics for tech speed is LCP. It’s a simple measurement that you could test yourself: how quickly does the most useful part of a software’s page load so you can start working?
Less waiting = more selling. Every second your reps wait on a lagging CRM is a second your competitor is getting ahead. Using a faster CRM means more dials, more follow-ups, more pipeline coverage, and higher adoption of the tech you’re paying for. This is how high-performing teams run their days.
Inbox Speed: Your Priorities, Organized
Your CRM’s inbox view is mission control. If it’s slow, the whole sales workflow suffers.
*Saleforce’s Inbox is a paid add-on we were unable to test.
Fast inbox = fast follow-up. This is what separates salespeople who respond in minutes from those who miss the window entirely.
Pipeline View Speed: Your Opportunity Overview
Slow-loading pipelines kill momentum. Your rep is left waiting for your drag and drop to *actually* drop 🙄 when they should be reviewing hot deals or strategizing how to close the next opp.
Speed is essential here because it means your team doesn’t resist using the CRM—they execute in a tool they love.
Lead View Speed: Faster Insights, Faster Follow-Up
Lead pages are where selling happens. It’s where all communications are stored. The faster they load, the faster your reps act.
A faster lead view means your team is replying, calling, and converting before your competition even loads the same lead in their slow sales tool. 🤯
Overall CRM Speed: Close Leaves Others in the Dust
Here’s the average load speed of all four CRMs across these common app pages.
Load speed isn’t about saving a few seconds one time. These delays compound every time a rep switches tabs, checks a lead, or updates their pipeline. And over a week? That can lead to hours you can’t afford to lose.
What a Faster CRM Means for Your Sales Team
This isn’t just about performance metrics. It’s about real-world selling.
Here’s what Close’s speed unlocks for your team:
- More touches per hour → Higher outbound without burnout
- Less frustration → Happier reps, better CRM adoption
- Faster response time → Win hot leads before competitors
- Stronger daily momentum → No delays, just action
Close isn’t bloated with features your team won’t use that weigh down the entire platform. It’s built for sales speed, and it shows.
Final Word: Close Is Built to Move Fast—So You Can, Too
Every CRM claims to be fast and easy to use. Close actually is, and now you’ve seen the receipts. 🤌
Close is over 50% faster than the CRMs most scaling teams may compare us to. That speed advantage feels better and drives better results.
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Special shout-out and thank you to Matt Morris, Engineering Manager at Close, for running these tests. Your partnership is very appreciated.
