Landing your first enterprise customer can change everything. It can validate your product, bring predictable revenue, and open doors to new markets.
But let’s be honest — enterprise sales can also be intimidating.
Long sales cycles, multiple decision-makers, endless procurement hoops… it’s a whole different game.
That’s why we created Enterprise Sales for Startups — a free, practical guide that shows founders and sales teams how to win enterprise deals faster and smarter.
👉 Download the free book now →
Inside, you’ll get actionable frameworks for navigating complex deals, selling to multiple stakeholders, and building internal champions that help you close.
For most startups, small and mid-market deals are the comfort zone. They’re fast, flexible, and often founder-led.
But if you want to scale beyond early traction, you’ll eventually need to land bigger accounts.
Enterprise deals offer:
The problem? Many startups treat enterprise sales like regular B2B sales — just with bigger companies.
That approach fails.
Enterprise buyers have more stakeholders, more red tape, and more risk aversion.
This book breaks down how to adapt your process — without losing your startup speed or authenticity.
Whether you’re just starting to target large accounts or already knee-deep in RFPs, this guide gives you practical tactics to succeed.
Here’s a preview:
Understand what makes enterprise sales unique — from deal cycles and buying committees to procurement protocols.
You’ll learn how to tailor your outreach, messaging, and process to the enterprise mindset.
No enterprise deal gets done without an insider who believes in you.
This book shows you how to identify, win over, and empower internal champions who advocate for your product inside the organization.
From running discovery calls to handling objections and navigating legal, you’ll learn proven tactics that shorten cycles and build trust at every stage.
You’ll also learn how to:
In the book, you’ll find a deeper dive into the seven principles that separate successful enterprise sellers from the rest.
Here’s a quick teaser:
These rules aren’t theory — they come from real-world experience selling enterprise SaaS to some of the toughest buyers in the world.
“By using Steli’s Follow-Up Formula, we closed a $42K deal after 16 months of consistent follow-up. The buyer was Italian, so we decided to send a few emails in Italian to get a response. It worked!”
That’s the mindset required for enterprise deals: consistency, creativity, and commitment.
This book gives you the tools to master all three.
Enterprise Sales for Startups is perfect for:
If you’ve ever wondered “How do we sell to big companies without losing our agility?” — this book is your roadmap.
Once you’ve mastered the enterprise sales fundamentals, take the next step with these free Close resources:
Enterprise sales can seem like a mountain — but with the right process, it’s a climb you can win.
Enterprise Sales for Startups gives you the frameworks, scripts, and mindset to approach big accounts strategically, confidently, and effectively.
Stop guessing what enterprise buyers want. Start building relationships that drive long-term growth.
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