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Building your first sales team can feel like a guessing game.

Who should you hire first? What should you look for in a rep? When’s the right time to scale?

If you’re a founder or sales manager trying to grow from zero to a full-fledged sales organization, The Sales Hiring Playbook is your step-by-step guide.

👉 Download the free playbook now →

This 100-page guide walks you through everything from recruiting your first reps to scaling a team of 25+ salespeople—all with real-world templates, questions, and checklists that make the process effortless.

Why Sales Hiring Is the Most Important Step in Scaling

You can have the best product and perfect pitch deck—but without the right people selling it, growth stalls.

Hiring your first few reps is a make-or-break moment for your startup. The wrong hire slows everything down. The right hire compounds your momentum.

That’s why this playbook exists: to help founders and sales leaders hire confidently and build a team that sells with skill, consistency, and accountability.

What You’ll Learn Inside The Sales Hiring Playbook

Written specifically for startup founders and early-stage sales managers, this playbook is packed with practical frameworks, not generic advice.

Here’s a glimpse at what’s inside:

When to Hire Salespeople

Learn how to recognize the signals that it’s time to scale beyond founder-led sales—and how to avoid hiring too early (or too late).

What Roles to Hire First

Get clarity on which positions to prioritize—SDRs, AEs, or hybrid roles—based on your deal flow, cycle length, and stage of growth.

What Traits to Look For

Understand the characteristics that define high-performing sales reps, including curiosity, resilience, and coachability.

How to Recruit and Interview Effectively

Get proven outreach strategies, interview questions, and evaluation methods to ensure you’re bringing in true top performers—not just good talkers.

Ready-to-Use Templates

The latest edition includes:

• Sales hiring checklist – Make sure you’re covering every step of the process.
• Sales hiring email template – Attract better candidates faster.
• Sales interview questions – Spot A-players with questions that reveal real selling ability.

👉 Download all templates inside the playbook →

From Zero to Your First 25 Reps: A Proven Process

Most founders struggle with scaling sales because they don’t have a clear roadmap. This playbook gives you one.

It breaks down the evolution of a sales org into manageable stages:

1. Founder-led sales: Learn how to systemize what’s working before handing it off.
2. Your first hires: Build a lean, repeatable process that helps new reps ramp up quickly.
3. Team expansion: Learn when to add management layers, specialized roles, and performance metrics.
4. Scaling to 25+ reps: Implement processes and systems that sustain growth and maintain culture as you scale.

Each chapter builds on the last—so you can grow without losing control of quality, culture, or results.

Real-World Advice from Sales Leaders

This isn’t theory. Every page reflects lessons learned from scaling real SaaS sales teams.

You’ll see insights from founders, sales coaches, and hiring managers who’ve been in the trenches—what worked, what didn’t, and how to fix it fast.

You’ll learn how to:

• Avoid “resume-driven” hires that underperform.
• Spot high-potential reps even with limited experience.
• Balance culture fit with performance potential.
• Design a hiring funnel that brings in qualified candidates consistently.

Why This Playbook Belongs in Every Sales Leader’s Toolkit

Hiring is one of the hardest skills to master—but also one of the most important for long-term success.

The Sales Hiring Playbook helps you skip the painful learning curve and go straight to proven systems that work.

Whether you’re hiring your first SDR or scaling a global sales org, this guide gives you the structure, tools, and templates you need to succeed.

👉 Get your free copy here

More Resources to Help You Scale Smarter

Pair this playbook with other free resources from Close to build a complete growth toolkit:

• Sales Forecasting Template – Plan revenue and budget for the next 24 months.
• Consultative Selling Guide – Learn how to sell by solving, not pushing.
• Startup Sales Resource Bundle – 9 email templates, 3 checklists, and 5 books to supercharge your sales team.
• High-Performance Sales Deck Templates – Build killer sales presentations in half the time.
• The Follow-Up Book – Turn unresponsive leads into closed deals with confidence.
  

Final Thoughts

Hiring great salespeople isn’t luck—it’s process.

The Sales Hiring Playbook shows you how to build that process from the ground up, so every new hire adds measurable value and momentum to your team.

Whether you’re a founder doing your first round of hiring or a manager scaling to 25+ reps, this book will help you build a team that consistently hits (and exceeds) quota.

👉 Download your free copy of The Sales Hiring Playbook

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