If you’re in sales, you’ve heard them all:
“It’s too expensive.”
“Now’s not a good time.”
“We’re already working with someone else.”
Objections are a natural part of every sales process.
The key isn’t avoiding them — it’s learning how to handle them effectively.
That’s exactly what the Sales Objections Template from Close helps you do.
👉 Download the free template now →
This free, plug-and-play framework gives you the structure to respond calmly, confidently, and convincingly to any objection — and turn “no” into “let’s talk.”
Too many reps dread objections.
But here’s the truth: An objection means your prospect is still engaged.
They’re interested enough to respond — they just need reassurance, clarity, or proof.
The best salespeople don’t avoid objections. They welcome them — because objections reveal:
When you handle objections well, you don’t just save the deal — you build credibility.
The Sales Objections Template helps you prepare responses for the most common (and frustrating) objections.
It gives you a repeatable framework to structure your replies in a way that acknowledges concerns and redirects the conversation toward value.
You’ll learn how to confidently address objections like:
This template follows the same proven four-step system used by top-performing reps at Close:
It’s simple, repeatable, and works for every objection — from price to timing to competition.
The power of this template lies in structure. Most reps react emotionally to objections — they get defensive, freeze up, or over-explain.
This framework removes the guesswork. It helps you stay calm, organized, and persuasive, no matter what comes your way.
You’ll stop rambling.
You’ll start responding strategically.
And you’ll begin converting more objections into opportunities.
Once you’ve mastered the framework, use it alongside our guide: Overcoming Objections in Sales: 40+ Examples, Tactics, and Rebuttals
You’ll find proven responses to nearly every objection you’ll encounter — written by reps who’ve closed thousands of deals.
“By using Steli’s Follow-Up Formula, we closed a $42K deal after 16 months of consistent follow-up. The buyer was Italian, so we decided to send a few emails in Italian to get a response. It worked!”
That’s the power of consistent, thoughtful follow-up — and of handling objections without giving up too early.
The Sales Objections Template is designed for:
If you’ve ever hung up and thought, “I could’ve handled that objection better,” — this template is your fix.
Pair this template with other free resources from Close to improve every stage of your sales process:
Objections aren’t deal killers — they’re deal definers. They show you where the real conversation begins.
The Sales Objections Template gives you the framework to approach every objection with confidence, empathy, and precision — so you can close more deals and build stronger relationships.
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